Most design firm owners think they know what's holding them back - pricing, hiring, marketing. More often than not, they're treating symptoms, not the real problem.
In our one-on-one Business Diagnostic, we'll uncover the root constraint limiting your growth and build a clear path forward.
Accelerating Your Passion into Higher Profitability & Purpose
Learn how from a multimillion dollar firmowner and MBA professional
Why most design firms stay stuck
You've already tried to fix it.
"I'm working constantly and the business is running me." So you look for systems.
"I'm busy, but the profit isn't there." So you look at pricing.
"I'm ready to grow, but I don't know what breaks first." So you look for a hiring plan.
Each of those is a reasonable response to a real problem. But they are all downstream. Underneath them, in almost every firm, is a single constraint - one part of the business throttling everything else. Until you find it, every fix you make gets absorbed by the thing you haven't found.
That's why more advice doesn't help. Advice assumes you already know what's wrong. A diagnosis finds out.

We break it down in three simple steps
Understand
We'll dive into your interior design business, your goals, and the challenges you're currently facing.
diagnose
Together, we'll identify the primary constraint preventing your business from growing.
3.
prescribe
You'll leave with a personalized Business Health Prescription outlining your biggest opportunity, immediate next steps, and recommendations for long-term success.

ABOUT Katie Decker-ERickson
She's been on both sides of this.
Before she diagnosed other design firms, she built and ran one — multimillion-dollar revenue, real team, real growing pains. She knows the difference between a symptom and the actual constraint, because she's had to find it in her own business first.
"I started with a cardboard box and paint chips. Literally" - Katie Decker Erickson


“I needed big picture thinking and am so thankful she provided that.”
“I had the pleasure of working with Katie as I built my business. I loved that Katie made me feel heard. She validated my thoughts and feelings towards ideas. I could send her ideas and talk through them to develop a process of implementation, or realize it’s not the right fit for my business. As a fellow entrepreneur/mom, I felt like she had my best interest at heart and I could connect with her. I have a hard time seeing the big picture and she helped guide me. She had me think about how I want to market myself, who I myself as,and where I want to go with my business. I needed big picture thinking and am so thankful she provided that. From building a brand to producing a logo, having a color scheme, and thinking about the growth of my business, Katie provided it all.”
– KATE SNELSON
Zoe Browne kind words


"Clear, on-point advise and profit-building coaching in every session!"
"Katie is so insightful and understands the issues we all face - yet she has the ability to see a clear path forward. Clear, on-point advise and profit-building coaching in every session!"
– JOANNE LEDBETTER, JOANNE LEDBETTER INTERIOR DESIGN
We want to see interior designers like you succeed
Get in on the discussion!

Join us for a vibrant webcast where we seamlessly blend the realms of design and business in a fun and professional setting. Available on YouTube or any of your favorite podcast platforms!
Favorite resources – free to access!ces
As part of our commitment to your success, we offer an extensive resource library filled with valuable content curated for interior designers. From some of our favorite tools, books, podcasts, experts and more, our resources are designed to empower you with the knowledge and skills needed to thrive in your interior design business.
ANNUAL GOAL PLANNER
Elevate your productivity with our
free downloadable planner
for the upcoming year! Seamlessly organize your schedule, set achievable goals, and prioritize tasks for maximum efficiency. This meticulously designed planner combines functionality with aesthetic appeal, offering a user-friendly interface for easy navigation. Download now to empower your year with structured success – because the key to a successful future starts with a well-planned present!
Is this right for you?
Perfect if you're running a design firm and:
Have built a real interior design business, but feel stuck despite working hard.
What clarity before making another big decision or financial investment.
Know your business has outgrown its current systems.
What strategic advice from someone who's actually run a design firm. Not generic coaching from just anyone
What you'll leave with
A clear diagnosis of your biggest business constraint
a personalized business health prescription
immediate action steps
a RECOMMENDED roadmap for moving forward
complete clarity on your next priority.
Stop guessing. Start Diagnosing.
successbydesign.coach- All Rights Reserved - Terms & Conditions - Cookie Policy