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Success by Design - Mastering the Business of Interior Design
Why More Services Won't Grow Your Interior Design Business | The Design Business Diagnostic, Part 6
Discover why adding more design services may hurt profitability and how to build offerings that fit your clients, your margins, and your business goals. ...more
Podcast
October 14, 2026•2 min read
Why Your Interior Design Business Can't Grow Without You | The Design Business Diagnostic, Part 5
CEO leadership for interior designers, interior design business growth, scaling an interior design business, interior design business owner, interior design firm management, interior design delegation... ...more
Podcast
October 07, 2026•2 min read
Why Hiring More People Won't Fix Your Interior Design Business, Part 4
Learn how interior design firms can make smarter hiring decisions, avoid costly team overlap, and build the right capacity for profitable growth. ...more
Podcast
September 30, 2026•2 min read
Why Your Interior Design Firm Keeps Running Out of Leads | The Design Business Diagnostic, Part 3
Learn why interior design firms fall into a feast-or-famine lead cycle and how predictable marketing can create a more consistent pipeline of qualified clients ...more
Podcast
September 23, 2026•2 min read
Your Revenue Doesn't Tell Me If Your Design Business Is Healthy | The Design Business Diagnostic Part 2
Learn the financial numbers every interior design firm owner should understand, from break-even revenue and profitability to cash flow and forecasting. ...more
Podcast
September 16, 2026•1 min read
The 5 Things That Actually Grow an Interior Design Business | The Design Business Diagnostic, Part 1
Discover the five areas Katie diagnoses to uncover what's really preventing an established interior design business from profitable, sustainable growth. ...more
Podcast
September 08, 2026•1 min read
If I Wanted to 10X My Design Firm, Here’s Where I’d Start
Want to 10X your design firm? Learn the six things Katie would build first to increase capacity, profitability, leverage, and sustainable revenue. ...more
Podcast
September 02, 2026•1 min read
The Business Advice I’d Ignore If I Were Growing a Design Firm Today
Katie shares the business advice she'd ignore when growing an established design firm—and what six- and seven-figure firms should focus on instead. ...more
Podcast
August 26, 2026•1 min read
When to Hire in Your Interior Design Business
Thinking about hiring for your interior design firm? Learn how to assess finances, systems, workload, and capacity before adding your next employee. ...more
Podcast
August 19, 2026•1 min read
When Your Successful Design Business Stops Feeling Successful
Your interior design firm is successful, but you're exhausted. Learn how to reduce owner dependency, redesign your role, and build a business that works for you. ...more
Podcast
August 12, 2026•1 min read
The Business Decisions I Wish More Interior Designers Made Sooner
Learn the six strategic business decisions every interior designer should make to reduce risk, protect future growth, and build a more resilient design firm. ...more
Podcast
August 05, 2026•1 min read
Overwhelmed Doesn't Mean It's Time to Hire | Interior Design Business
Learn why hiring isn't always the answer to business overwhelm. Discover how interior designers can identify capacity issues, improve systems, and make smarter hiring decisions. ...more
Podcast
July 29, 2026•1 min read
I'm your host, Katie Erickson
I’m an interior designer with an MBA and nearly 20 years in the industry. When I’m not leading my coast-to-coast, multi-million dollar firm, I love sharing real talk on the business of design, blending insights from 20 years as a business professor. I keep it honest—balancing work and chasing my two girls around.
Why More Services Won't Grow Your Interior Design Business | The Design Business Diagnostic, Part 6
Discover why adding more design services may hurt profitability and how to build offerings that fit your clients, your margins, and your business goals. ...more
Podcast
October 14, 2026•2 min read
Why Your Interior Design Business Can't Grow Without You | The Design Business Diagnostic, Part 5
CEO leadership for interior designers, interior design business growth, scaling an interior design business, interior design business owner, interior design firm management, interior design delegation... ...more
Podcast
October 07, 2026•2 min read
Why Hiring More People Won't Fix Your Interior Design Business, Part 4
Learn how interior design firms can make smarter hiring decisions, avoid costly team overlap, and build the right capacity for profitable growth. ...more
Podcast
September 30, 2026•2 min read
Why Your Interior Design Firm Keeps Running Out of Leads | The Design Business Diagnostic, Part 3
Learn why interior design firms fall into a feast-or-famine lead cycle and how predictable marketing can create a more consistent pipeline of qualified clients ...more
Podcast
September 23, 2026•2 min read
Your Revenue Doesn't Tell Me If Your Design Business Is Healthy | The Design Business Diagnostic Part 2
Learn the financial numbers every interior design firm owner should understand, from break-even revenue and profitability to cash flow and forecasting. ...more
Podcast
September 16, 2026•1 min read
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Why More Services Won't Grow Your Interior Design Business | The Design Business Diagnostic, Part 6
Discover why adding more design services may hurt profitability and how to build offerings that fit your clients, your margins, and your business goals. ...more
Podcast
October 14, 2026•2 min read
Why Your Interior Design Business Can't Grow Without You | The Design Business Diagnostic, Part 5
CEO leadership for interior designers, interior design business growth, scaling an interior design business, interior design business owner, interior design firm management, interior design delegation... ...more
Podcast
October 07, 2026•2 min read
Why Hiring More People Won't Fix Your Interior Design Business, Part 4
Learn how interior design firms can make smarter hiring decisions, avoid costly team overlap, and build the right capacity for profitable growth. ...more
Podcast
September 30, 2026•2 min read
Why Your Interior Design Firm Keeps Running Out of Leads | The Design Business Diagnostic, Part 3
Learn why interior design firms fall into a feast-or-famine lead cycle and how predictable marketing can create a more consistent pipeline of qualified clients ...more
Podcast
September 23, 2026•2 min read
Your Revenue Doesn't Tell Me If Your Design Business Is Healthy | The Design Business Diagnostic Part 2
Learn the financial numbers every interior design firm owner should understand, from break-even revenue and profitability to cash flow and forecasting. ...more
Podcast
September 16, 2026•1 min read
The 5 Things That Actually Grow an Interior Design Business | The Design Business Diagnostic, Part 1
Discover the five areas Katie diagnoses to uncover what's really preventing an established interior design business from profitable, sustainable growth. ...more
Podcast
September 08, 2026•1 min read
If I Wanted to 10X My Design Firm, Here’s Where I’d Start
Want to 10X your design firm? Learn the six things Katie would build first to increase capacity, profitability, leverage, and sustainable revenue. ...more
Podcast
September 02, 2026•1 min read
The Business Advice I’d Ignore If I Were Growing a Design Firm Today
Katie shares the business advice she'd ignore when growing an established design firm—and what six- and seven-figure firms should focus on instead. ...more
Podcast
August 26, 2026•1 min read
When to Hire in Your Interior Design Business
Thinking about hiring for your interior design firm? Learn how to assess finances, systems, workload, and capacity before adding your next employee. ...more
Podcast
August 19, 2026•1 min read
When Your Successful Design Business Stops Feeling Successful
Your interior design firm is successful, but you're exhausted. Learn how to reduce owner dependency, redesign your role, and build a business that works for you. ...more
Podcast
August 12, 2026•1 min read
The Business Decisions I Wish More Interior Designers Made Sooner
Learn the six strategic business decisions every interior designer should make to reduce risk, protect future growth, and build a more resilient design firm. ...more
Podcast
August 05, 2026•1 min read
Overwhelmed Doesn't Mean It's Time to Hire | Interior Design Business
Learn why hiring isn't always the answer to business overwhelm. Discover how interior designers can identify capacity issues, improve systems, and make smarter hiring decisions. ...more
Podcast
July 29, 2026•1 min read
The Client Email That Can Make Or Break Your Profit
Learn how interior designers can confidently manage additional services, prevent scope creep, and build systems that turn project growth into long-term profitability. ...more
Podcast
July 22, 2026•1 min read
Why You Should Stop Rejecting Small Interior Design Projects
Think small interior design projects aren't worth taking? Learn how customer lifetime value, profitable entry offers, and repeat clients can help you build a more profitable design business. ...more
Podcast
July 15, 2026•1 min read
Why Referral Only Isn't Enough to Grow Your Interior Design Business
Think referrals are enough to grow your interior design business? Learn why relying solely on referrals creates an unpredictable pipeline and how to build a sustainable marketing strategy that attract... ...more
Podcast
July 08, 2026•1 min read
The Trade-Offs No One Talks About When Growing a Design Firm
Growth isn't supposed to make your business easier overnight. Learn the hidden trade-offs of scaling an interior design firm and the leadership shifts required to build a profitable, sustainable busin... ...more
Podcast
July 01, 2026•1 min read
Already running a high 6- or 7-figure design firm? Learn how Katie’s executive coaching helps top interior designers refine their operations, elevate their brand, and scale sustainably.
insightful conversations & super RELATABLE!
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.
Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!
Why Don't you leave us a Review too?
Here's What listeners Are saying...
Listener Reviews
insightful conversations & super RELATABLE!
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.
Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!
Why Don't you leave us a Review too?
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