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Success by Design - Mastering the Business of Interior Design
Why You Should Stop Rejecting Small Interior Design Projects
Think small interior design projects aren't worth taking? Learn how customer lifetime value, profitable entry offers, and repeat clients can help you build a more profitable design business. ...more
Podcast
July 15, 2026•1 min read
Why Referral Only Isn't Enough to Grow Your Interior Design Business
Think referrals are enough to grow your interior design business? Learn why relying solely on referrals creates an unpredictable pipeline and how to build a sustainable marketing strategy that attract... ...more
Podcast
July 08, 2026•1 min read
The Trade-Offs No One Talks About When Growing a Design Firm
Growth isn't supposed to make your business easier overnight. Learn the hidden trade-offs of scaling an interior design firm and the leadership shifts required to build a profitable, sustainable busin... ...more
Podcast
July 01, 2026•1 min read
Booked Out, Busy, and Still Not Profitable Enough?
Think you need more revenue? Think again. Learn how scope creep, revision loops, owner dependency, and hidden inefficiencies impact profitability in your interior design business. ...more
Podcast
June 24, 2026•1 min read
A Profitable Design Business Is Not the Same as a Scalable Design Firm
A profitable design business isn't always a scalable one. Learn the difference between profitability and scalability and discover how to build a design firm that can handle sustainable growth. ...more
Podcast
June 17, 2026•1 min read
Your Business Doesn't Need You As Much As You Think It Does
In this week's episode of Success by Design, I'm unpacking why so many interior design firms become dependent on the owner, how this happens without you realizing it, and the leadership shift required... ...more
Podcast
June 10, 2026•1 min read
The Art Of The Principal: The Hard Conversations No One Talks About That Will Save Your Business
Discover why difficult leadership conversations are essential for growing a successful interior design firm. Katie Decker-Erickson and Michelle Lynne discuss boundaries, team leadership, client manage... ...more
Podcast
June 02, 2026•2 min read
The Hidden Cost of Saying Yes to the Wrong Projects
Are the wrong interior design projects draining your time, profit, and creativity? In this episode of Success by Design, Katie Decker-Erickson shares how to identify misaligned projects, strengthen yo... ...more
Podcast
May 26, 2026•2 min read
The Decision That Will Either Grow or Stall Your Business This Year
Learn how shifting from emotional reactions to CEO-level thinking can help you scale, increase profit, and stop repeating the ...more
Podcast
May 20, 2026•1 min read
What I’d Fix First If I Took Over Your Interior Design Business Today
Feeling stuck in your design business even though you’re busy? Discover what to fix first to scale y ...more
Podcast
May 13, 2026•1 min read
Lessons from High Point Market: How Interior Designers Actually Attract Better Clients
Interior designers: if your client pipeline feels inconsistent, this High Point Market insight revea ...more
Podcast
May 06, 2026•2 min read
Scaling an Interior Design Business Takes More Than Bigger Goals
Interior designers: if your business growth feels stressful instead of freeing, discover the real reason and how to scale sustainably. ...more
Podcast
April 29, 2026•2 min read
I'm your host, Katie Erickson
I’m an interior designer with an MBA and nearly 20 years in the industry. When I’m not leading my coast-to-coast, multi-million dollar firm, I love sharing real talk on the business of design, blending insights from 20 years as a business professor. I keep it honest—balancing work and chasing my two girls around.
Why You Should Stop Rejecting Small Interior Design Projects
Think small interior design projects aren't worth taking? Learn how customer lifetime value, profitable entry offers, and repeat clients can help you build a more profitable design business. ...more
Podcast
July 15, 2026•1 min read
Why Referral Only Isn't Enough to Grow Your Interior Design Business
Think referrals are enough to grow your interior design business? Learn why relying solely on referrals creates an unpredictable pipeline and how to build a sustainable marketing strategy that attract... ...more
Podcast
July 08, 2026•1 min read
The Trade-Offs No One Talks About When Growing a Design Firm
Growth isn't supposed to make your business easier overnight. Learn the hidden trade-offs of scaling an interior design firm and the leadership shifts required to build a profitable, sustainable busin... ...more
Podcast
July 01, 2026•1 min read
Booked Out, Busy, and Still Not Profitable Enough?
Think you need more revenue? Think again. Learn how scope creep, revision loops, owner dependency, and hidden inefficiencies impact profitability in your interior design business. ...more
Podcast
June 24, 2026•1 min read
A Profitable Design Business Is Not the Same as a Scalable Design Firm
A profitable design business isn't always a scalable one. Learn the difference between profitability and scalability and discover how to build a design firm that can handle sustainable growth. ...more
Podcast
June 17, 2026•1 min read
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Why You Should Stop Rejecting Small Interior Design Projects
Think small interior design projects aren't worth taking? Learn how customer lifetime value, profitable entry offers, and repeat clients can help you build a more profitable design business. ...more
Podcast
July 15, 2026•1 min read
Why Referral Only Isn't Enough to Grow Your Interior Design Business
Think referrals are enough to grow your interior design business? Learn why relying solely on referrals creates an unpredictable pipeline and how to build a sustainable marketing strategy that attract... ...more
Podcast
July 08, 2026•1 min read
The Trade-Offs No One Talks About When Growing a Design Firm
Growth isn't supposed to make your business easier overnight. Learn the hidden trade-offs of scaling an interior design firm and the leadership shifts required to build a profitable, sustainable busin... ...more
Podcast
July 01, 2026•1 min read
Booked Out, Busy, and Still Not Profitable Enough?
Think you need more revenue? Think again. Learn how scope creep, revision loops, owner dependency, and hidden inefficiencies impact profitability in your interior design business. ...more
Podcast
June 24, 2026•1 min read
A Profitable Design Business Is Not the Same as a Scalable Design Firm
A profitable design business isn't always a scalable one. Learn the difference between profitability and scalability and discover how to build a design firm that can handle sustainable growth. ...more
Podcast
June 17, 2026•1 min read
Your Business Doesn't Need You As Much As You Think It Does
In this week's episode of Success by Design, I'm unpacking why so many interior design firms become dependent on the owner, how this happens without you realizing it, and the leadership shift required... ...more
Podcast
June 10, 2026•1 min read
The Art Of The Principal: The Hard Conversations No One Talks About That Will Save Your Business
Discover why difficult leadership conversations are essential for growing a successful interior design firm. Katie Decker-Erickson and Michelle Lynne discuss boundaries, team leadership, client manage... ...more
Podcast
June 02, 2026•2 min read
The Hidden Cost of Saying Yes to the Wrong Projects
Are the wrong interior design projects draining your time, profit, and creativity? In this episode of Success by Design, Katie Decker-Erickson shares how to identify misaligned projects, strengthen yo... ...more
Podcast
May 26, 2026•2 min read
The Decision That Will Either Grow or Stall Your Business This Year
Learn how shifting from emotional reactions to CEO-level thinking can help you scale, increase profit, and stop repeating the ...more
Podcast
May 20, 2026•1 min read
What I’d Fix First If I Took Over Your Interior Design Business Today
Feeling stuck in your design business even though you’re busy? Discover what to fix first to scale y ...more
Podcast
May 13, 2026•1 min read
Lessons from High Point Market: How Interior Designers Actually Attract Better Clients
Interior designers: if your client pipeline feels inconsistent, this High Point Market insight revea ...more
Podcast
May 06, 2026•2 min read
Scaling an Interior Design Business Takes More Than Bigger Goals
Interior designers: if your business growth feels stressful instead of freeing, discover the real reason and how to scale sustainably. ...more
Podcast
April 29, 2026•2 min read
The Smarter Way Interior Designers Increase Profit (Without More Clients or Higher Prices)
Discover why raising your prices isn’t the only way to increase profit. In this episode, Katie sits down with Heather McManus to explore smarter sourcing, better margins, and how designers can build m... ...more
Podcast
April 22, 2026•3 min read
The Hiring Mistake Keeping Interior Designers Overworked
Hiring an assistant designer isn’t always the solution. Learn the real reason interior designers stay overworked and what to fix to get your time back. ...more
Podcast
April 15, 2026•2 min read
Why You Don’t Have a Million-Dollar Interior Design Business Yet
Struggling to scale your interior design business? Discover the real reason you’re stuck and what’s holding you back from reaching a million-dollar design firm. ...more
Podcast
April 08, 2026•1 min read
Why Being Busy Isn’t Growing Your Interior Design Business
Feel busy but not growing your interior design business? Learn why constant work isn’t scaling your business—and what actually creates profit, freedom, and growth. ...more
Podcast
April 01, 2026•3 min read
Already running a high 6- or 7-figure design firm? Learn how Katie’s executive coaching helps top interior designers refine their operations, elevate their brand, and scale sustainably.
insightful conversations & super RELATABLE!
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.
Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!
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Here's What listeners Are saying...
Listener Reviews
insightful conversations & super RELATABLE!
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.
Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!
Why Don't you leave us a Review too?
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