JOIN US OCTOBER 28: THE DESIGN BUSINESS DIAGNOSTIC WORKSHOP | REGISTER FOR FREE
Welcome to
Success by Design - Mastering the Business of Interior Design
Why Your Interior Design Firm Keeps Running Out of Leads | The Design Business Diagnostic, Part 3
If your interior design firm has a pattern of getting busy, running out of leads, scrambling to market, getting busy again, and repeating the whole thing a few months later, you may not actually have a lead-generation problem.
You may have a consistency problem.
Katie calls this cycle feast, famine, freak out. When work slows down, you market. When promising projects appear, you pull back. When the calendar fills, you disappear completely. Eventually those projects wrap up and you discover there's nobody waiting behind them.
Your Pipeline Problem Started Months Ago
One of the biggest mistakes design firm owners make is evaluating marketing based on what's happening in the business today.
A prospective client may discover your firm, visit your website, follow you on social media, hear your name from a friend, receive your emails, and watch your work for months before ever contacting you.
By the time an inquiry appears, that person may have been evaluating your firm much longer than you realize.
That means disappearing from marketing when you're busy doesn't necessarily hurt today's revenue. It can create a pipeline problem six or twelve months from now.
Predictable Marketing Isn't About Posting More
In Part 3 of The Design Business Diagnostic, Katie examines the second pillar of a healthy design firm: Predictable Marketing.
Predictable Marketing isn't about going viral or being everywhere. It's about consistently creating enough qualified opportunities to support the business you're trying to build.
That starts with knowing how many opportunities you actually need. If you understand your annual revenue goal, average project value, and historical close rate, you can begin calculating how many qualified prospects your marketing system needs to generate.
Marketing stops being based on whether you feel like enough people are calling and starts becoming part of how you operate the company.
In Episode 129 of Success by Design, Katie breaks down why design firms repeatedly end up with empty pipelines, how to evaluate your current opportunities, and how to build a more predictable system for attracting the right clients.
Listen to the full episode to learn how to stop the feast-famine marketing cycle and build your pipeline before you need it.
If you're unsure whether marketing is actually what's holding your business back, book a complimentary 15-minute Business Diagnostic Call at FixMyDesignBiz.com.
I'm your host, Katie Erickson
I’m an interior designer with an MBA and nearly 20 years in the industry. When I’m not leading my coast-to-coast, multi-million dollar firm, I love sharing real talk on the business of design, blending insights from 20 years as a business professor. I keep it honest—balancing work and chasing my two girls around.
Why Your Interior Design Firm Keeps Running Out of Leads | The Design Business Diagnostic, Part 3
If your interior design firm has a pattern of getting busy, running out of leads, scrambling to market, getting busy again, and repeating the whole thing a few months later, you may not actually have a lead-generation problem.
You may have a consistency problem.
Katie calls this cycle feast, famine, freak out. When work slows down, you market. When promising projects appear, you pull back. When the calendar fills, you disappear completely. Eventually those projects wrap up and you discover there's nobody waiting behind them.
Your Pipeline Problem Started Months Ago
One of the biggest mistakes design firm owners make is evaluating marketing based on what's happening in the business today.
A prospective client may discover your firm, visit your website, follow you on social media, hear your name from a friend, receive your emails, and watch your work for months before ever contacting you.
By the time an inquiry appears, that person may have been evaluating your firm much longer than you realize.
That means disappearing from marketing when you're busy doesn't necessarily hurt today's revenue. It can create a pipeline problem six or twelve months from now.
Predictable Marketing Isn't About Posting More
In Part 3 of The Design Business Diagnostic, Katie examines the second pillar of a healthy design firm: Predictable Marketing.
Predictable Marketing isn't about going viral or being everywhere. It's about consistently creating enough qualified opportunities to support the business you're trying to build.
That starts with knowing how many opportunities you actually need. If you understand your annual revenue goal, average project value, and historical close rate, you can begin calculating how many qualified prospects your marketing system needs to generate.
Marketing stops being based on whether you feel like enough people are calling and starts becoming part of how you operate the company.
In Episode 129 of Success by Design, Katie breaks down why design firms repeatedly end up with empty pipelines, how to evaluate your current opportunities, and how to build a more predictable system for attracting the right clients.
Listen to the full episode to learn how to stop the feast-famine marketing cycle and build your pipeline before you need it.
If you're unsure whether marketing is actually what's holding your business back, book a complimentary 15-minute Business Diagnostic Call at FixMyDesignBiz.com.
Interested In Sponsoring The Podcast?
Why Your Interior Design Firm Keeps Running Out of Leads | The Design Business Diagnostic, Part 3
If your interior design firm has a pattern of getting busy, running out of leads, scrambling to market, getting busy again, and repeating the whole thing a few months later, you may not actually have a lead-generation problem.
You may have a consistency problem.
Katie calls this cycle feast, famine, freak out. When work slows down, you market. When promising projects appear, you pull back. When the calendar fills, you disappear completely. Eventually those projects wrap up and you discover there's nobody waiting behind them.
Your Pipeline Problem Started Months Ago
One of the biggest mistakes design firm owners make is evaluating marketing based on what's happening in the business today.
A prospective client may discover your firm, visit your website, follow you on social media, hear your name from a friend, receive your emails, and watch your work for months before ever contacting you.
By the time an inquiry appears, that person may have been evaluating your firm much longer than you realize.
That means disappearing from marketing when you're busy doesn't necessarily hurt today's revenue. It can create a pipeline problem six or twelve months from now.
Predictable Marketing Isn't About Posting More
In Part 3 of The Design Business Diagnostic, Katie examines the second pillar of a healthy design firm: Predictable Marketing.
Predictable Marketing isn't about going viral or being everywhere. It's about consistently creating enough qualified opportunities to support the business you're trying to build.
That starts with knowing how many opportunities you actually need. If you understand your annual revenue goal, average project value, and historical close rate, you can begin calculating how many qualified prospects your marketing system needs to generate.
Marketing stops being based on whether you feel like enough people are calling and starts becoming part of how you operate the company.
In Episode 129 of Success by Design, Katie breaks down why design firms repeatedly end up with empty pipelines, how to evaluate your current opportunities, and how to build a more predictable system for attracting the right clients.
Listen to the full episode to learn how to stop the feast-famine marketing cycle and build your pipeline before you need it.
If you're unsure whether marketing is actually what's holding your business back, book a complimentary 15-minute Business Diagnostic Call at FixMyDesignBiz.com.
Already running a high 6- or 7-figure design firm? Learn how Katie’s executive coaching helps top interior designers refine their operations, elevate their brand, and scale sustainably.
insightful conversations & super RELATABLE!
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.
Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!
Why Don't you leave us a Review too?
Here's What listeners Are saying...
Listener Reviews
insightful conversations & super RELATABLE!
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.
Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!
Why Don't you leave us a Review too?
Wenatchee, Washington 98801
Explore
successbydesign.coach- All Rights Reserved - Terms & Conditions - Cookie Policy