

Hey friends, it’s Katie Decker Erickson. If you’re an interior designer feeling the pinch of today’s economy—high interest rates, cautious clients, squeezed margins—you’re not alone. But here’s the good news: you can control your pricing, positioning, and profit strategy, even when the market feels uncertain.
In the latest episode of Success By Design, I kick off a three-part series called the Interior Designer Survival Guide Through Economic Uncertainty. Part one, Pricing with Confidence in a Shaking Economy, is all about how to protect your value, know what to say no to, and structure your pricing so your business thrives—even in tough times.
When things feel shaky, it’s tempting to lower your prices or offer free consultations—but that rarely works. Giving things away lowers perceived value and trains clients to see your expertise as optional. In this episode, I share why maintaining pricing and communicating value actually leads to better results for your business.
Hourly, lump sum, hybrid—what’s right for you? I break down how to pick the model that protects your time, profits, and client experience. Plus, I share how offering smaller defined services like “designer for a day” can open doors without undervaluing your expertise.
Even when the economy feels unstable, the designers who thrive follow the Resilient Design Trifecta:
Clarity – Know who you serve and the problem you solve.
Consistency – Keep showing up and building trust.
Confidence – Stand by your value.
These three principles are the difference between surviving and thriving, no matter what the market does.
If you’re ready to stop panicking about rates, start leading with confidence, and price your services with clarity, this episode is for you.

Former news anchor turned leader of a multimillion-dollar design firm, Katie's passion lies in uncovering brilliance and sharing design and business secrets. Her insatiable curiosity, honed in the media spotlight, fuels enlightening conversations on her podcast, offering a platform for wisdom-seeking design enthusiasts and aspiring entrepreneurs.
Success by Design
mastering the business of interior design

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Hey friends, it’s Katie Decker Erickson. If you’re an interior designer feeling the pinch of today’s economy—high interest rates, cautious clients, squeezed margins—you’re not alone. But here’s the good news: you can control your pricing, positioning, and profit strategy, even when the market feels uncertain.
In the latest episode of Success By Design, I kick off a three-part series called the Interior Designer Survival Guide Through Economic Uncertainty. Part one, Pricing with Confidence in a Shaking Economy, is all about how to protect your value, know what to say no to, and structure your pricing so your business thrives—even in tough times.
When things feel shaky, it’s tempting to lower your prices or offer free consultations—but that rarely works. Giving things away lowers perceived value and trains clients to see your expertise as optional. In this episode, I share why maintaining pricing and communicating value actually leads to better results for your business.
Hourly, lump sum, hybrid—what’s right for you? I break down how to pick the model that protects your time, profits, and client experience. Plus, I share how offering smaller defined services like “designer for a day” can open doors without undervaluing your expertise.
Even when the economy feels unstable, the designers who thrive follow the Resilient Design Trifecta:
Clarity – Know who you serve and the problem you solve.
Consistency – Keep showing up and building trust.
Confidence – Stand by your value.
These three principles are the difference between surviving and thriving, no matter what the market does.
If you’re ready to stop panicking about rates, start leading with confidence, and price your services with clarity, this episode is for you.
Where TO next?
Whether you’re a budding designer or a savvy entrepreneur, this webcast is your go-to source for inspiration, insights, and a dash of lively conversation. Tune in and let your imagination, business and life take flight!



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