

Have you ever felt like your design business is stuck? Like no matter how hard you work, you’re not seeing the growth, profit, or freedom you imagined when you started? Chances are, it’s not your talent or your work ethic holding you back — it’s your mindset.
In this week’s episode of Success by Design, I’m diving into the limiting beliefs I see over and over again in my coaching practice — the ones that quietly keep designers stuck, overwhelmed, and waiting for “someday.” These beliefs can take many forms: thinking you have to struggle to make money, believing you’re not ready to lead your business, or assuming success has to take years to happen.
Here’s a sneak peek at what I cover in the episode:
Struggling Isn’t Required for Success
Many designers think working harder, longer, and later is the only path to growth. But hustle alone doesn’t equal success — it often leads to burnout, lost creativity, and a business that runs you instead of the other way around. In the episode, I share why this mindset is a trap and how to reframe your relationship with work so that effort is aligned with results, not exhaustion.
Action Creates Readiness
Waiting until you feel “ready” is one of the biggest mistakes I see. Whether it’s hiring your first team member, raising your prices, or stepping into leadership, readiness comes from doing. The moment you start taking strategic action is when clarity and confidence begin to show up in your business.
Success Doesn’t Have to Take Years
If you’ve been holding yourself back because “it takes time,” I want you to hear this: strategy beats time. Intentional decisions, consistent action, and alignment with your goals accelerate your results far faster than simply waiting for the perfect moment or more experience.
Confidence Is a Business Strategy
Confidence isn’t just a personality trait — it’s a core business tool. It shapes how you lead your team, price your services, and show up for clients. In the episode, I share how acting like the CEO you want to be attracts better opportunities and positions your business for growth.
Support Changes Everything
Limiting beliefs are harder to overcome alone. Surrounding yourself with mentorship, community, or a coach provides accountability, perspective, and encouragement — everything you need to grow faster, smarter, and with more stability.
If any of this resonates with you — if you’ve ever felt stuck, frustrated, or like your business isn’t reflecting the life you want — this episode is a must-listen. I walk you through how to recognize the beliefs holding you back and give you practical steps to replace them with clarity, confidence, and action.
Listen to the full episode of Success by Design and start breaking the mindset blocks that are keeping your business from the growth you deserve.

Former news anchor turned leader of a multimillion-dollar design firm, Katie's passion lies in uncovering brilliance and sharing design and business secrets. Her insatiable curiosity, honed in the media spotlight, fuels enlightening conversations on her podcast, offering a platform for wisdom-seeking design enthusiasts and aspiring entrepreneurs.
Success by Design
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Have you ever felt like your design business is stuck? Like no matter how hard you work, you’re not seeing the growth, profit, or freedom you imagined when you started? Chances are, it’s not your talent or your work ethic holding you back — it’s your mindset.
In this week’s episode of Success by Design, I’m diving into the limiting beliefs I see over and over again in my coaching practice — the ones that quietly keep designers stuck, overwhelmed, and waiting for “someday.” These beliefs can take many forms: thinking you have to struggle to make money, believing you’re not ready to lead your business, or assuming success has to take years to happen.
Here’s a sneak peek at what I cover in the episode:
Struggling Isn’t Required for Success
Many designers think working harder, longer, and later is the only path to growth. But hustle alone doesn’t equal success — it often leads to burnout, lost creativity, and a business that runs you instead of the other way around. In the episode, I share why this mindset is a trap and how to reframe your relationship with work so that effort is aligned with results, not exhaustion.
Action Creates Readiness
Waiting until you feel “ready” is one of the biggest mistakes I see. Whether it’s hiring your first team member, raising your prices, or stepping into leadership, readiness comes from doing. The moment you start taking strategic action is when clarity and confidence begin to show up in your business.
Success Doesn’t Have to Take Years
If you’ve been holding yourself back because “it takes time,” I want you to hear this: strategy beats time. Intentional decisions, consistent action, and alignment with your goals accelerate your results far faster than simply waiting for the perfect moment or more experience.
Confidence Is a Business Strategy
Confidence isn’t just a personality trait — it’s a core business tool. It shapes how you lead your team, price your services, and show up for clients. In the episode, I share how acting like the CEO you want to be attracts better opportunities and positions your business for growth.
Support Changes Everything
Limiting beliefs are harder to overcome alone. Surrounding yourself with mentorship, community, or a coach provides accountability, perspective, and encouragement — everything you need to grow faster, smarter, and with more stability.
If any of this resonates with you — if you’ve ever felt stuck, frustrated, or like your business isn’t reflecting the life you want — this episode is a must-listen. I walk you through how to recognize the beliefs holding you back and give you practical steps to replace them with clarity, confidence, and action.
Listen to the full episode of Success by Design and start breaking the mindset blocks that are keeping your business from the growth you deserve.
Where TO next?
Whether you’re a budding designer or a savvy entrepreneur, this webcast is your go-to source for inspiration, insights, and a dash of lively conversation. Tune in and let your imagination, business and life take flight!



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