

Hey designers, it’s Katie Decker Erickson here on Success By Design. If you’re feeling stuck, overwhelmed, or frustrated with your business, you’re not alone — and this week’s episode is made for you.
I’m giving you a no-fluff, straight-talk look at the state of our industry right now — and more importantly, what you can do to not just survive, but actually win.
Margins are squeezed. Clients expect more for less. And too many designers are drowning in ideas without momentum.
On this episode, I break down the numbers you need to know:
41% of small businesses saw revenue declines in 2024.
The small business optimism index is dropping.
If you’re still waiting for a guru or some viral strategy to “fix” your business, it’s not coming. You need clarity, accountability, and a plan that actually works — and I tell you exactly how to start building it.
During the episode, I get real about the mistakes I see most often:
Undervaluing your work out of fear.
Investing in courses and advice without actually implementing.
Constantly pivoting without giving anything time to take hold.
If that sounds familiar, this episode will give you the wake-up call you need — plus the first steps to start turning it around.
I also share how I’m helping designers this season with a three-part series and live workshop focused on:
Pricing with confidence so you stop leaving money on the table.
Creating demand even in a challenging market.
Building a business that’s sustainable instead of stressful.
This episode isn’t about inspiration. It’s about real strategies you can implement today to start seeing results.
If you’re ready to stop spinning your wheels, stop reacting to every trend or client demand, and start leading your business with intention, this episode is for you.

Former news anchor turned leader of a multimillion-dollar design firm, Katie's passion lies in uncovering brilliance and sharing design and business secrets. Her insatiable curiosity, honed in the media spotlight, fuels enlightening conversations on her podcast, offering a platform for wisdom-seeking design enthusiasts and aspiring entrepreneurs.
Success by Design
mastering the business of interior design

Schedule your Strategy Session With Katie

Hey designers, it’s Katie Decker Erickson here on Success By Design. If you’re feeling stuck, overwhelmed, or frustrated with your business, you’re not alone — and this week’s episode is made for you.
I’m giving you a no-fluff, straight-talk look at the state of our industry right now — and more importantly, what you can do to not just survive, but actually win.
Margins are squeezed. Clients expect more for less. And too many designers are drowning in ideas without momentum.
On this episode, I break down the numbers you need to know:
41% of small businesses saw revenue declines in 2024.
The small business optimism index is dropping.
If you’re still waiting for a guru or some viral strategy to “fix” your business, it’s not coming. You need clarity, accountability, and a plan that actually works — and I tell you exactly how to start building it.
During the episode, I get real about the mistakes I see most often:
Undervaluing your work out of fear.
Investing in courses and advice without actually implementing.
Constantly pivoting without giving anything time to take hold.
If that sounds familiar, this episode will give you the wake-up call you need — plus the first steps to start turning it around.
I also share how I’m helping designers this season with a three-part series and live workshop focused on:
Pricing with confidence so you stop leaving money on the table.
Creating demand even in a challenging market.
Building a business that’s sustainable instead of stressful.
This episode isn’t about inspiration. It’s about real strategies you can implement today to start seeing results.
If you’re ready to stop spinning your wheels, stop reacting to every trend or client demand, and start leading your business with intention, this episode is for you.
Where TO next?
Whether you’re a budding designer or a savvy entrepreneur, this webcast is your go-to source for inspiration, insights, and a dash of lively conversation. Tune in and let your imagination, business and life take flight!



work with katie 1:1
Learn More About Success by design Coaching
successbydesign.coach- All Rights Reserved - Terms & Conditions - Cookie Policy