When was the last time you made a business decision before you absolutely had to?

Most owners are excellent at responding to immediate problems. They solve client issues, manage deadlines, and keep projects moving. But the businesses that continue growing for years aren't built solely on reaction—they're built on preparation.

In this week's episode of Success by Design, I explore six strategic decisions every interior designer should make before circumstances force them to. From protecting your intellectual property and reducing client concentration to documenting institutional knowledge and building a stronger portfolio strategy, these decisions quietly strengthen your business long before they're ever tested.

If your goal is to build a design firm that's resilient, profitable, and capable of supporting the life you want, this conversation will help you start thinking beyond today's to-do list and toward tomorrow's opportunities.