If you've ever said, "Most of my business comes from referrals," you're not alone.

In fact, many interior designers wear it as a badge of honor.

And while referrals are one of the best indicators that you're doing great work, they come with one major limitation:

You don't control them.

One month your phone is ringing off the hook. The next, things slow down—and you're left wondering where your next project is coming from.

That's not because you're a bad designer.

It's because referrals alone don't create a predictable business.

In this week's episode, Michelle Lynne and I discuss why relying solely on referrals can actually hold your business back and what to do instead.

We explore how successful design firms build consistent marketing systems through SEO, blogs, email marketing, social media, and a documented sales process that continues generating opportunities long after a project is complete.

If your goal is to build a business that's more profitable, more predictable, and less stressful to run, this episode is for you.

Listen in to discover why referrals should be one part of your marketing strategy—not the entire strategy.