Most interior designers dream of landing full-home renovations and large-scale projects.

But what if turning away smaller opportunities is actually costing your business more than you realize?

In this week's episode of Success by Design, I challenge the idea that every opportunity should be judged by the size of the first invoice.

Instead, I introduce a different way of thinking—one that focuses on customer lifetime value, repeat business, and building relationships that continue generating revenue long after the first project ends.

We'll discuss why profitable entry offers matter, how to structure small projects successfully, and why your next powder bath could become your next dream client.

If you're ready to stop thinking transactionally and start building a business around long-term relationships, this episode is one you won't want to miss.