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Success by Design - Mastering the Business of Interior Design
7 Strategies to Attract Interior Design Clients Without Spending a Dime
What if the answer isn’t more ads, more hustle, or more burnout?
In this week’s episode of Success by Design, I drop 7 zero-cost, high-impact strategies to attract interior design clients without spending a dime. And no—it’s not just “post more on Instagram.”
Inside, you’ll learn:
How to write a message so magnetic it practically books itself
The exact referral message that fills calendars (without the cringe)
Why your past clients are your next clients—and how to nurture them like VIPs
The quiet power of local visibility (and the Google hack you’re probably forgetting)
The real mindset block that could be repelling the clients you’re working so hard to attract
This episode isn’t fluff—it’s the grounded, practical pep talk you didn’t know you needed. Perfect for designers in a season of growth, reset, or re-alignment.
You can attract dream clients without draining your bank account—or your energy.
And this episode shows you how.
Are you ready to write messages so magnetic they attract clients? Book your discovery call now.
Thanks to our sponsor, Shaw Contract - Learn more and specify smarter at shawcontract.com
Connect with Katie Decker-Erickson
Book Your Coaching Strategy Session with Katie!
Business Coaching for Interior Designers
Click Here to read the full episode transcript.
This episode of Mastering the Business of Interior Design: Success by Design is brought to you in partnership with Leah Bryant Co.
I'm your host, Katie Erickson
I’m a commercial exterior and interior designer with an MBA and nearly 20 years in the industry. When I’m not leading my coast-to-coast, multi-million dollar firm, I love sharing real talk on the business of design, blending insights from 20 years as a business professor. I keep it honest—balancing work and chasing my two girls around.
7 Strategies to Attract Interior Design Clients Without Spending a Dime
What if the answer isn’t more ads, more hustle, or more burnout?
In this week’s episode of Success by Design, I drop 7 zero-cost, high-impact strategies to attract interior design clients without spending a dime. And no—it’s not just “post more on Instagram.”
Inside, you’ll learn:
How to write a message so magnetic it practically books itself
The exact referral message that fills calendars (without the cringe)
Why your past clients are your next clients—and how to nurture them like VIPs
The quiet power of local visibility (and the Google hack you’re probably forgetting)
The real mindset block that could be repelling the clients you’re working so hard to attract
This episode isn’t fluff—it’s the grounded, practical pep talk you didn’t know you needed. Perfect for designers in a season of growth, reset, or re-alignment.
You can attract dream clients without draining your bank account—or your energy.
And this episode shows you how.
Are you ready to write messages so magnetic they attract clients? Book your discovery call now.
Thanks to our sponsor, Shaw Contract - Learn more and specify smarter at shawcontract.com
Connect with Katie Decker-Erickson
Book Your Coaching Strategy Session with Katie!
Business Coaching for Interior Designers
Click Here to read the full episode transcript.
This episode of Mastering the Business of Interior Design: Success by Design is brought to you in partnership with Leah Bryant Co.
Interested In Sponsoring The Podcast?
7 Strategies to Attract Interior Design Clients Without Spending a Dime
What if the answer isn’t more ads, more hustle, or more burnout?
In this week’s episode of Success by Design, I drop 7 zero-cost, high-impact strategies to attract interior design clients without spending a dime. And no—it’s not just “post more on Instagram.”
Inside, you’ll learn:
How to write a message so magnetic it practically books itself
The exact referral message that fills calendars (without the cringe)
Why your past clients are your next clients—and how to nurture them like VIPs
The quiet power of local visibility (and the Google hack you’re probably forgetting)
The real mindset block that could be repelling the clients you’re working so hard to attract
This episode isn’t fluff—it’s the grounded, practical pep talk you didn’t know you needed. Perfect for designers in a season of growth, reset, or re-alignment.
You can attract dream clients without draining your bank account—or your energy.
And this episode shows you how.
Are you ready to write messages so magnetic they attract clients? Book your discovery call now.
Thanks to our sponsor, Shaw Contract - Learn more and specify smarter at shawcontract.com
Connect with Katie Decker-Erickson
Book Your Coaching Strategy Session with Katie!
Business Coaching for Interior Designers
Click Here to read the full episode transcript.
This episode of Mastering the Business of Interior Design: Success by Design is brought to you in partnership with Leah Bryant Co.
insightful conversations & super RELATABLE!
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.
Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!
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Listener Reviews
insightful conversations & super RELATABLE!
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.
Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!
Why Don't you leave us a Review too?
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