Welcome to
Success by Design - Mastering the Business of Interior Design
Proven Strategies to Attract Dream Interior Design Clients in 2025
In this episode, we’re diving into the marketing strategies you need to attract your ideal clients and scale your business in 2025. If marketing feels overwhelming, don’t worry—this episode breaks it down into actionable steps that feel authentic and effective.
What You’ll Learn in This Episode:
How to identify and understand your target audience (and why psychographics matter!)
Branding beyond just a logo – how to make a lasting impression
Social media strategies – where to post, how to engage, and what converts best
The power of video marketing – simple, effective ways to showcase your work
Email marketing for client retention – why your email list is a goldmine
How to leverage client testimonials to build credibility and attract referrals
Grab a notebook and your favorite coffee—this episode is packed with insights to help you position your business for success.
Want to Go Deeper?
Book a 1:1 Strategy Session with Katie to customize your marketing approach and build a business that works for you in 2025.
Connect with Katie Decker-Erickson
Book Your Coaching Strategy Session with Katie!
This episode of Success by Design: Mastering the Business of Interior Design is brought to you in partnership with Leah Bryant Co.
I'm your host, Katie Erickson
I’m a commercial exterior and interior designer with an MBA and nearly 20 years in the industry. When I’m not leading my coast-to-coast, multi-million dollar firm, I love sharing real talk on the business of design, blending insights from 20 years as a business professor. I keep it honest—balancing work and chasing my two girls around.
Proven Strategies to Attract Dream Interior Design Clients in 2025
In this episode, we’re diving into the marketing strategies you need to attract your ideal clients and scale your business in 2025. If marketing feels overwhelming, don’t worry—this episode breaks it down into actionable steps that feel authentic and effective.
What You’ll Learn in This Episode:
How to identify and understand your target audience (and why psychographics matter!)
Branding beyond just a logo – how to make a lasting impression
Social media strategies – where to post, how to engage, and what converts best
The power of video marketing – simple, effective ways to showcase your work
Email marketing for client retention – why your email list is a goldmine
How to leverage client testimonials to build credibility and attract referrals
Grab a notebook and your favorite coffee—this episode is packed with insights to help you position your business for success.
Want to Go Deeper?
Book a 1:1 Strategy Session with Katie to customize your marketing approach and build a business that works for you in 2025.
Connect with Katie Decker-Erickson
Book Your Coaching Strategy Session with Katie!
This episode of Success by Design: Mastering the Business of Interior Design is brought to you in partnership with Leah Bryant Co.
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Proven Strategies to Attract Dream Interior Design Clients in 2025
In this episode, we’re diving into the marketing strategies you need to attract your ideal clients and scale your business in 2025. If marketing feels overwhelming, don’t worry—this episode breaks it down into actionable steps that feel authentic and effective.
What You’ll Learn in This Episode:
How to identify and understand your target audience (and why psychographics matter!)
Branding beyond just a logo – how to make a lasting impression
Social media strategies – where to post, how to engage, and what converts best
The power of video marketing – simple, effective ways to showcase your work
Email marketing for client retention – why your email list is a goldmine
How to leverage client testimonials to build credibility and attract referrals
Grab a notebook and your favorite coffee—this episode is packed with insights to help you position your business for success.
Want to Go Deeper?
Book a 1:1 Strategy Session with Katie to customize your marketing approach and build a business that works for you in 2025.
Connect with Katie Decker-Erickson
Book Your Coaching Strategy Session with Katie!
This episode of Success by Design: Mastering the Business of Interior Design is brought to you in partnership with Leah Bryant Co.
insightful conversations & super RELATABLE!
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.
Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!
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Listener Reviews
insightful conversations & super RELATABLE!
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.
Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!
Why Don't you leave us a Review too?
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