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Success by Design - Mastering the Business of Interior Design
Defining Your Ideal Interior Design Client
Ever wonder why some interior designers effortlessly attract dream clients, while others scramble just to stay busy? The answer might surprise you—it’s all about knowing exactly who your ideal client is and what they truly want.
In this week’s episode, Katie dives deep into how leveraging demographic and psychographic data can dramatically transform your interior design business. Did you know that, according to recent HubSpot research, businesses that clearly identify their target market can experience a revenue increase of up to 760%?
Katie breaks down:
How demographic data (age, income, family status) helps pinpoint your ideal client.
Why psychographic insights (values, lifestyle, motivations) are the real secret sauce to resonating with your audience.
The practical steps to gather valuable data—without feeling overwhelmed.
Exactly how to build a detailed client avatar that brings clarity, profitability, and ease to your business.
Don’t keep guessing who your dream clients are—let Katie guide you with proven strategies to connect deeply and authentically with those you most want to serve.
Ready to elevate your business and attract clients who truly appreciate your expertise?
Mentioned Resource
Marketing Collection: From SEO to Branding
Connect with Katie Decker-Erickson
Book Your Coaching Strategy Session with Katie!
Business Coaching for Interior Designers
Click Here to read the full episode transcript.
This episode of Mastering the Business of Interior Design: Success by Design is brought to you in partnership with Leah Bryant Co.
I'm your host, Katie Erickson
I’m a commercial exterior and interior designer with an MBA and nearly 20 years in the industry. When I’m not leading my coast-to-coast, multi-million dollar firm, I love sharing real talk on the business of design, blending insights from 20 years as a business professor. I keep it honest—balancing work and chasing my two girls around.
Defining Your Ideal Interior Design Client
Ever wonder why some interior designers effortlessly attract dream clients, while others scramble just to stay busy? The answer might surprise you—it’s all about knowing exactly who your ideal client is and what they truly want.
In this week’s episode, Katie dives deep into how leveraging demographic and psychographic data can dramatically transform your interior design business. Did you know that, according to recent HubSpot research, businesses that clearly identify their target market can experience a revenue increase of up to 760%?
Katie breaks down:
How demographic data (age, income, family status) helps pinpoint your ideal client.
Why psychographic insights (values, lifestyle, motivations) are the real secret sauce to resonating with your audience.
The practical steps to gather valuable data—without feeling overwhelmed.
Exactly how to build a detailed client avatar that brings clarity, profitability, and ease to your business.
Don’t keep guessing who your dream clients are—let Katie guide you with proven strategies to connect deeply and authentically with those you most want to serve.
Ready to elevate your business and attract clients who truly appreciate your expertise?
Mentioned Resource
Marketing Collection: From SEO to Branding
Connect with Katie Decker-Erickson
Book Your Coaching Strategy Session with Katie!
Business Coaching for Interior Designers
Click Here to read the full episode transcript.
This episode of Mastering the Business of Interior Design: Success by Design is brought to you in partnership with Leah Bryant Co.
Interested In Sponsoring The Podcast?
Defining Your Ideal Interior Design Client
Ever wonder why some interior designers effortlessly attract dream clients, while others scramble just to stay busy? The answer might surprise you—it’s all about knowing exactly who your ideal client is and what they truly want.
In this week’s episode, Katie dives deep into how leveraging demographic and psychographic data can dramatically transform your interior design business. Did you know that, according to recent HubSpot research, businesses that clearly identify their target market can experience a revenue increase of up to 760%?
Katie breaks down:
How demographic data (age, income, family status) helps pinpoint your ideal client.
Why psychographic insights (values, lifestyle, motivations) are the real secret sauce to resonating with your audience.
The practical steps to gather valuable data—without feeling overwhelmed.
Exactly how to build a detailed client avatar that brings clarity, profitability, and ease to your business.
Don’t keep guessing who your dream clients are—let Katie guide you with proven strategies to connect deeply and authentically with those you most want to serve.
Ready to elevate your business and attract clients who truly appreciate your expertise?
Mentioned Resource
Marketing Collection: From SEO to Branding
Connect with Katie Decker-Erickson
Book Your Coaching Strategy Session with Katie!
Business Coaching for Interior Designers
Click Here to read the full episode transcript.
This episode of Mastering the Business of Interior Design: Success by Design is brought to you in partnership with Leah Bryant Co.
insightful conversations & super RELATABLE!
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.
Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!
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Listener Reviews
insightful conversations & super RELATABLE!
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.
Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!
Why Don't you leave us a Review too?
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