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Success by Design - Mastering the Business of Interior Design

esign-dna-unlock-your-firm-s-true-potential

Design DNA: Unlock Your Firm’s True Potential

June 11, 20251 min read
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Every interior designer has a unique “genetic code”—their style, values, and creative philosophy. But are you consciously tapping into yours to truly stand out and attract your ideal clients?

In our latest Success by Design episode, we’re diving deep into how your Design DNA can fuel purposeful, profitable, and authentic growth for your practice.

Learn actionable steps to:

  • Clearly define your brand purpose

  • Connect your creativity directly to profitability

  • Scale your firm without losing your unique voice

  • Infuse your design identity into everyday operations

Remember, your business should work for you, not the other way around.

Ready to attract dream clients and elevate your practice?

For personalized guidance, book your discovery call now.

Connect with Katie Decker-Erickson

Book Your Coaching Strategy Session with Katie!

Business Coaching for Interior Designers

Facebook

Instagram

Click Here to read the full episode transcript.

This episode of Mastering the Business of Interior Design: Success by Design is brought to you in partnership with Leah Bryant Co.

interior design podcastdesign dna interior designauthentic brand growthprofitable interior design businesspurpose-driven design firminterior design brand identitydesign business coachingunique design philosophyclient attraction for interior designerssustainable interior design practices
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I'm your host, Katie Erickson

I’m a commercial exterior and interior designer with an MBA and nearly 20 years in the industry. When I’m not leading my coast-to-coast, multi-million dollar firm, I love sharing real talk on the business of design, blending insights from 20 years as a business professor. I keep it honest—balancing work and chasing my two girls around.

esign-dna-unlock-your-firm-s-true-potential

Design DNA: Unlock Your Firm’s True Potential

June 11, 20251 min read
Custom HTML/CSS/JAVASCRIPT

Every interior designer has a unique “genetic code”—their style, values, and creative philosophy. But are you consciously tapping into yours to truly stand out and attract your ideal clients?

In our latest Success by Design episode, we’re diving deep into how your Design DNA can fuel purposeful, profitable, and authentic growth for your practice.

Learn actionable steps to:

  • Clearly define your brand purpose

  • Connect your creativity directly to profitability

  • Scale your firm without losing your unique voice

  • Infuse your design identity into everyday operations

Remember, your business should work for you, not the other way around.

Ready to attract dream clients and elevate your practice?

For personalized guidance, book your discovery call now.

Connect with Katie Decker-Erickson

Book Your Coaching Strategy Session with Katie!

Business Coaching for Interior Designers

Facebook

Instagram

Click Here to read the full episode transcript.

This episode of Mastering the Business of Interior Design: Success by Design is brought to you in partnership with Leah Bryant Co.

interior design podcastdesign dna interior designauthentic brand growthprofitable interior design businesspurpose-driven design firminterior design brand identitydesign business coachingunique design philosophyclient attraction for interior designerssustainable interior design practices
Back to Blog

Interested In Sponsoring The Podcast?

esign-dna-unlock-your-firm-s-true-potential

Design DNA: Unlock Your Firm’s True Potential

June 11, 20251 min read
Custom HTML/CSS/JAVASCRIPT

Every interior designer has a unique “genetic code”—their style, values, and creative philosophy. But are you consciously tapping into yours to truly stand out and attract your ideal clients?

In our latest Success by Design episode, we’re diving deep into how your Design DNA can fuel purposeful, profitable, and authentic growth for your practice.

Learn actionable steps to:

  • Clearly define your brand purpose

  • Connect your creativity directly to profitability

  • Scale your firm without losing your unique voice

  • Infuse your design identity into everyday operations

Remember, your business should work for you, not the other way around.

Ready to attract dream clients and elevate your practice?

For personalized guidance, book your discovery call now.

Connect with Katie Decker-Erickson

Book Your Coaching Strategy Session with Katie!

Business Coaching for Interior Designers

Facebook

Instagram

Click Here to read the full episode transcript.

This episode of Mastering the Business of Interior Design: Success by Design is brought to you in partnership with Leah Bryant Co.

interior design podcastdesign dna interior designauthentic brand growthprofitable interior design businesspurpose-driven design firminterior design brand identitydesign business coachingunique design philosophyclient attraction for interior designerssustainable interior design practices
Back to Blog

insightful conversations & super RELATABLE!

Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.

Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!

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Listener Reviews

insightful conversations & super RELATABLE!

Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.

Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!

Why Don't you leave us a Review too?

APPLE PODCAST

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