
Hey friends, it’s Katie Decker Erickson. If you’re an interior designer feeling the pinch of today’s economy—high interest rates, cautious clients, squeezed margins—you’re not alone. But here’s the good news: you can control your pricing, positioning, and profit strategy, even when the market feels uncertain.
In the latest episode of Success By Design, I kick off a three-part series called the Interior Designer Survival Guide Through Economic Uncertainty. Part one, Pricing with Confidence in a Shaking Economy, is all about how to protect your value, know what to say no to, and structure your pricing so your business thrives—even in tough times.
When things feel shaky, it’s tempting to lower your prices or offer free consultations—but that rarely works. Giving things away lowers perceived value and trains clients to see your expertise as optional. In this episode, I share why maintaining pricing and communicating value actually leads to better results for your business.
Hourly, lump sum, hybrid—what’s right for you? I break down how to pick the model that protects your time, profits, and client experience. Plus, I share how offering smaller defined services like “designer for a day” can open doors without undervaluing your expertise.
Even when the economy feels unstable, the designers who thrive follow the Resilient Design Trifecta:
Clarity – Know who you serve and the problem you solve.
Consistency – Keep showing up and building trust.
Confidence – Stand by your value.
These three principles are the difference between surviving and thriving, no matter what the market does.
If you’re ready to stop panicking about rates, start leading with confidence, and price your services with clarity, this episode is for you.

I’m a commercial exterior and interior designer with an MBA and nearly 20 years in the industry. When I’m not leading my coast-to-coast, multi-million dollar firm, I love sharing real talk on the business of design, blending insights from 20 years as a business professor. I keep it honest—balancing work and chasing my two girls around.

Hey friends, it’s Katie Decker Erickson. If you’re an interior designer feeling the pinch of today’s economy—high interest rates, cautious clients, squeezed margins—you’re not alone. But here’s the good news: you can control your pricing, positioning, and profit strategy, even when the market feels uncertain.
In the latest episode of Success By Design, I kick off a three-part series called the Interior Designer Survival Guide Through Economic Uncertainty. Part one, Pricing with Confidence in a Shaking Economy, is all about how to protect your value, know what to say no to, and structure your pricing so your business thrives—even in tough times.
When things feel shaky, it’s tempting to lower your prices or offer free consultations—but that rarely works. Giving things away lowers perceived value and trains clients to see your expertise as optional. In this episode, I share why maintaining pricing and communicating value actually leads to better results for your business.
Hourly, lump sum, hybrid—what’s right for you? I break down how to pick the model that protects your time, profits, and client experience. Plus, I share how offering smaller defined services like “designer for a day” can open doors without undervaluing your expertise.
Even when the economy feels unstable, the designers who thrive follow the Resilient Design Trifecta:
Clarity – Know who you serve and the problem you solve.
Consistency – Keep showing up and building trust.
Confidence – Stand by your value.
These three principles are the difference between surviving and thriving, no matter what the market does.
If you’re ready to stop panicking about rates, start leading with confidence, and price your services with clarity, this episode is for you.

Hey friends, it’s Katie Decker Erickson. If you’re an interior designer feeling the pinch of today’s economy—high interest rates, cautious clients, squeezed margins—you’re not alone. But here’s the good news: you can control your pricing, positioning, and profit strategy, even when the market feels uncertain.
In the latest episode of Success By Design, I kick off a three-part series called the Interior Designer Survival Guide Through Economic Uncertainty. Part one, Pricing with Confidence in a Shaking Economy, is all about how to protect your value, know what to say no to, and structure your pricing so your business thrives—even in tough times.
When things feel shaky, it’s tempting to lower your prices or offer free consultations—but that rarely works. Giving things away lowers perceived value and trains clients to see your expertise as optional. In this episode, I share why maintaining pricing and communicating value actually leads to better results for your business.
Hourly, lump sum, hybrid—what’s right for you? I break down how to pick the model that protects your time, profits, and client experience. Plus, I share how offering smaller defined services like “designer for a day” can open doors without undervaluing your expertise.
Even when the economy feels unstable, the designers who thrive follow the Resilient Design Trifecta:
Clarity – Know who you serve and the problem you solve.
Consistency – Keep showing up and building trust.
Confidence – Stand by your value.
These three principles are the difference between surviving and thriving, no matter what the market does.
If you’re ready to stop panicking about rates, start leading with confidence, and price your services with clarity, this episode is for you.

insightful conversations & super RELATABLE!
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.
Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!
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Here's What listeners Are saying...
insightful conversations & super RELATABLE!
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.
Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!
Why Don't you leave us a Review too?
Already running a high 6- or 7-figure design firm? Learn how Katie’s executive coaching helps top interior designers refine their operations, elevate their brand, and scale sustainably.

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