Growing a design business can be exhilarating, but it can also be overwhelming if you try to do it all at once. In this week’s episode of Success by Design, I sit down with Heather to talk about scaling your design business thoughtfully—without sacrificing your sanity or your creative spark.

We dive into one of the most critical aspects of growth: smart hiring. Not every new role needs to be a W2 employee; sometimes starting with a 1099 contractor is the smarter, safer choice. Understanding the difference protects your business, your team, and your peace of mind. We also discuss how to empower your hires to grow, make decisions, and even learn from mistakes—without fear.

Another key to growth? One-on-one coaching. Individualized guidance allows you to identify the small, strategic tweaks that can make a huge impact—from finances to marketing to operational systems. Weekly accountability and real-time problem-solving create a roadmap to scale confidently while keeping your creative joy intact.

Of course, no conversation about scaling is complete without talking about systems. From marketing to project management to financial processes, systems are the scaffolding that allow your creativity to shine. When your systems are strong, you can delegate effectively, stop sweating the small stuff, and focus on the design work you love.

We also explore a fun and profitable avenue: seasonal retail and holiday décor as a service. Done right, this approach delivers convenience for your clients, creates recurring revenue, and keeps overhead low. The key is structure—appointments, storage solutions, and clear operational systems—so you’re not just showing up and hoping for sales.

Finally, we come back to the most important element of all: knowing your “why.” Whether it’s flexibility, family time, or the joy of designing, your purpose drives sustainable growth. Scaling isn’t just about revenue—it’s about creating a business that fits your life.

If you’ve ever wondered how to hire smart, implement systems that free your time, or explore new revenue streams without burning out, this episode is for you. Tune in to hear practical strategies and real-world coaching insights that will help you grow your design business intentionally, efficiently, and joyfully.