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Success by Design - Mastering the Business of Interior Design
The Secret to More Interior Design Referrals
What if one happy client didn’t just mean a beautiful portfolio photo — but also became the gateway to three more dream projects? That’s the power of a referral strategy for designers that actually works.
In this episode, I'm sharing why most interior design referrals don’t happen by chance — and how to move beyond “word of mouth” into a system that brings you consistent, pre-qualified leads.
Inside the episode, you’ll hear:
The real numbers behind where interior design referrals come from.
How to turn past clients into your most powerful referral network.
Why giving away free consultations doesn’t equal profit — and what to do instead.
The timing (and script) that makes asking for referrals feel natural, not salesy.
I'm also kicking things off with a round of Two Truths and a Lie about referrals in the design industry — and you may be surprised at which one is false.
If you’ve been wondering how to get more design clients without burning out or relying on chance, this episode is a must-listen.
Connect with Katie Decker-Erickson
Book Your Coaching Session with Katie!
Click Here to read the full episode transcript.
This episode of Mastering the Business of Interior Design: Success by Design is brought to you in partnership with Leah Bryant Co.
I'm your host, Katie Erickson
I’m a commercial exterior and interior designer with an MBA and nearly 20 years in the industry. When I’m not leading my coast-to-coast, multi-million dollar firm, I love sharing real talk on the business of design, blending insights from 20 years as a business professor. I keep it honest—balancing work and chasing my two girls around.
The Secret to More Interior Design Referrals
What if one happy client didn’t just mean a beautiful portfolio photo — but also became the gateway to three more dream projects? That’s the power of a referral strategy for designers that actually works.
In this episode, I'm sharing why most interior design referrals don’t happen by chance — and how to move beyond “word of mouth” into a system that brings you consistent, pre-qualified leads.
Inside the episode, you’ll hear:
The real numbers behind where interior design referrals come from.
How to turn past clients into your most powerful referral network.
Why giving away free consultations doesn’t equal profit — and what to do instead.
The timing (and script) that makes asking for referrals feel natural, not salesy.
I'm also kicking things off with a round of Two Truths and a Lie about referrals in the design industry — and you may be surprised at which one is false.
If you’ve been wondering how to get more design clients without burning out or relying on chance, this episode is a must-listen.
Connect with Katie Decker-Erickson
Book Your Coaching Session with Katie!
Click Here to read the full episode transcript.
This episode of Mastering the Business of Interior Design: Success by Design is brought to you in partnership with Leah Bryant Co.
Interested In Sponsoring The Podcast?
The Secret to More Interior Design Referrals
What if one happy client didn’t just mean a beautiful portfolio photo — but also became the gateway to three more dream projects? That’s the power of a referral strategy for designers that actually works.
In this episode, I'm sharing why most interior design referrals don’t happen by chance — and how to move beyond “word of mouth” into a system that brings you consistent, pre-qualified leads.
Inside the episode, you’ll hear:
The real numbers behind where interior design referrals come from.
How to turn past clients into your most powerful referral network.
Why giving away free consultations doesn’t equal profit — and what to do instead.
The timing (and script) that makes asking for referrals feel natural, not salesy.
I'm also kicking things off with a round of Two Truths and a Lie about referrals in the design industry — and you may be surprised at which one is false.
If you’ve been wondering how to get more design clients without burning out or relying on chance, this episode is a must-listen.
Connect with Katie Decker-Erickson
Book Your Coaching Session with Katie!
Click Here to read the full episode transcript.
This episode of Mastering the Business of Interior Design: Success by Design is brought to you in partnership with Leah Bryant Co.
insightful conversations & super RELATABLE!
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.
Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!
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insightful conversations & super RELATABLE!
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.
Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!
Why Don't you leave us a Review too?
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