
Hey designers, it’s Katie Decker Erickson here on Success By Design. If you’re feeling stuck, overwhelmed, or frustrated with your business, you’re not alone — and this week’s episode is made for you.
I’m giving you a no-fluff, straight-talk look at the state of our industry right now — and more importantly, what you can do to not just survive, but actually win.
Margins are squeezed. Clients expect more for less. And too many designers are drowning in ideas without momentum.
On this episode, I break down the numbers you need to know:
41% of small businesses saw revenue declines in 2024.
The small business optimism index is dropping.
If you’re still waiting for a guru or some viral strategy to “fix” your business, it’s not coming. You need clarity, accountability, and a plan that actually works — and I tell you exactly how to start building it.
During the episode, I get real about the mistakes I see most often:
Undervaluing your work out of fear.
Investing in courses and advice without actually implementing.
Constantly pivoting without giving anything time to take hold.
If that sounds familiar, this episode will give you the wake-up call you need — plus the first steps to start turning it around.
I also share how I’m helping designers this season with a three-part series and live workshop focused on:
Pricing with confidence so you stop leaving money on the table.
Creating demand even in a challenging market.
Building a business that’s sustainable instead of stressful.
This episode isn’t about inspiration. It’s about real strategies you can implement today to start seeing results.
If you’re ready to stop spinning your wheels, stop reacting to every trend or client demand, and start leading your business with intention, this episode is for you.

I’m a commercial exterior and interior designer with an MBA and nearly 20 years in the industry. When I’m not leading my coast-to-coast, multi-million dollar firm, I love sharing real talk on the business of design, blending insights from 20 years as a business professor. I keep it honest—balancing work and chasing my two girls around.

Hey designers, it’s Katie Decker Erickson here on Success By Design. If you’re feeling stuck, overwhelmed, or frustrated with your business, you’re not alone — and this week’s episode is made for you.
I’m giving you a no-fluff, straight-talk look at the state of our industry right now — and more importantly, what you can do to not just survive, but actually win.
Margins are squeezed. Clients expect more for less. And too many designers are drowning in ideas without momentum.
On this episode, I break down the numbers you need to know:
41% of small businesses saw revenue declines in 2024.
The small business optimism index is dropping.
If you’re still waiting for a guru or some viral strategy to “fix” your business, it’s not coming. You need clarity, accountability, and a plan that actually works — and I tell you exactly how to start building it.
During the episode, I get real about the mistakes I see most often:
Undervaluing your work out of fear.
Investing in courses and advice without actually implementing.
Constantly pivoting without giving anything time to take hold.
If that sounds familiar, this episode will give you the wake-up call you need — plus the first steps to start turning it around.
I also share how I’m helping designers this season with a three-part series and live workshop focused on:
Pricing with confidence so you stop leaving money on the table.
Creating demand even in a challenging market.
Building a business that’s sustainable instead of stressful.
This episode isn’t about inspiration. It’s about real strategies you can implement today to start seeing results.
If you’re ready to stop spinning your wheels, stop reacting to every trend or client demand, and start leading your business with intention, this episode is for you.

Hey designers, it’s Katie Decker Erickson here on Success By Design. If you’re feeling stuck, overwhelmed, or frustrated with your business, you’re not alone — and this week’s episode is made for you.
I’m giving you a no-fluff, straight-talk look at the state of our industry right now — and more importantly, what you can do to not just survive, but actually win.
Margins are squeezed. Clients expect more for less. And too many designers are drowning in ideas without momentum.
On this episode, I break down the numbers you need to know:
41% of small businesses saw revenue declines in 2024.
The small business optimism index is dropping.
If you’re still waiting for a guru or some viral strategy to “fix” your business, it’s not coming. You need clarity, accountability, and a plan that actually works — and I tell you exactly how to start building it.
During the episode, I get real about the mistakes I see most often:
Undervaluing your work out of fear.
Investing in courses and advice without actually implementing.
Constantly pivoting without giving anything time to take hold.
If that sounds familiar, this episode will give you the wake-up call you need — plus the first steps to start turning it around.
I also share how I’m helping designers this season with a three-part series and live workshop focused on:
Pricing with confidence so you stop leaving money on the table.
Creating demand even in a challenging market.
Building a business that’s sustainable instead of stressful.
This episode isn’t about inspiration. It’s about real strategies you can implement today to start seeing results.
If you’re ready to stop spinning your wheels, stop reacting to every trend or client demand, and start leading your business with intention, this episode is for you.

insightful conversations & super RELATABLE!
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.
Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!
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Here's What listeners Are saying...
insightful conversations & super RELATABLE!
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.
Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!
Why Don't you leave us a Review too?
Already running a high 6- or 7-figure design firm? Learn how Katie’s executive coaching helps top interior designers refine their operations, elevate their brand, and scale sustainably.

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