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The Secret to More Interior Design Referrals
What if one happy client didn’t just mean a beautiful portfolio photo — but also became the gateway to three more dream projects? That’s the power of a referral strategy for designers that actually works.
In this episode, I'm sharing why most interior design referrals don’t happen by chance — and how to move beyond “word of mouth” into a system that brings you consistent, pre-qualified leads.
Inside the episode, you’ll hear:
The real numbers behind where interior design referrals come from.
How to turn past clients into your most powerful referral network.
Why giving away free consultations doesn’t equal profit — and what to do instead.
The timing (and script) that makes asking for referrals feel natural, not salesy.
I'm also kicking things off with a round of Two Truths and a Lie about referrals in the design industry — and you may be surprised at which one is false.
If you’ve been wondering how to get more design clients without burning out or relying on chance, this episode is a must-listen.
Connect with Katie Decker-Erickson
Book Your Coaching Session with Katie!
Click Here to read the full episode transcript.
This episode of Mastering the Business of Interior Design: Success by Design is brought to you in partnership with Leah Bryant Co.
Meet Your Coach Katie, a dynamic PODCAST host and successful entrepreneur.
Former news anchor turned leader of a multimillion-dollar design firm, Katie's passion lies in uncovering brilliance and sharing design and business secrets. Her insatiable curiosity, honed in the media spotlight, fuels enlightening conversations on her podcast, offering a platform for wisdom-seeking design enthusiasts and aspiring entrepreneurs.
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mastering the business of interior design
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The Secret to More Interior Design Referrals
What if one happy client didn’t just mean a beautiful portfolio photo — but also became the gateway to three more dream projects? That’s the power of a referral strategy for designers that actually works.
In this episode, I'm sharing why most interior design referrals don’t happen by chance — and how to move beyond “word of mouth” into a system that brings you consistent, pre-qualified leads.
Inside the episode, you’ll hear:
The real numbers behind where interior design referrals come from.
How to turn past clients into your most powerful referral network.
Why giving away free consultations doesn’t equal profit — and what to do instead.
The timing (and script) that makes asking for referrals feel natural, not salesy.
I'm also kicking things off with a round of Two Truths and a Lie about referrals in the design industry — and you may be surprised at which one is false.
If you’ve been wondering how to get more design clients without burning out or relying on chance, this episode is a must-listen.
Connect with Katie Decker-Erickson
Book Your Coaching Session with Katie!
Click Here to read the full episode transcript.
This episode of Mastering the Business of Interior Design: Success by Design is brought to you in partnership with Leah Bryant Co.
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