All Episodes

Unlock the Secret to Packaging and Pricing Your Design Services for High-End Clients

Unlock the Secret to Packaging and Pricing Your Design Services for High-End Clients

Learn to price confidently, craft premium design packages, and attract high-end clients without fear or scope creep on this episode of Success by Design. ...more

Podcast ,Education &Entrepreneurship

May 14, 20251 min read

Unlock the Secret to Packaging and Pricing Your Design Services for High-End Clients: Transcript

Unlock the Secret to Packaging and Pricing Your Design Services for High-End Clients: Transcript

Read the full transcript here! Learn to price confidently, craft premium design packages, and attract high-end clients without fear or scope creep on this episode of Success by Design. ...more

Podcast

May 14, 202523 min read

Defining Your Ideal Interior Design Client

Defining Your Ideal Interior Design Client

Discover how knowing your target market helps interior designers attract dream clients and grow a profitable, aligned business in this episode of Success by Design. ...more

Podcast ,Education &Entrepreneurship

May 07, 20251 min read

Defining Your Ideal Interior Design Client: Transcript

Defining Your Ideal Interior Design Client: Transcript

Discover how knowing your target market helps interior designers attract dream clients and grow a profitable, aligned business. ...more

Transcript

May 07, 202515 min read

How Coaching Helped Zoe Master Pricing, Pivoting, and Hiring

How Coaching Helped Zoe Master Pricing, Pivoting, and Hiring

Curious how coaching can grow your interior design business? Hear Zoe’s story of transforming from good to thriving with the right support in this episode of Success by Design. ...more

Podcast ,Entrepreneurship

April 30, 20252 min read

How Coaching Helped Zoe Master Pricing, Pivoting, and Hiring: Transcript

How Coaching Helped Zoe Master Pricing, Pivoting, and Hiring: Transcript

Curious how coaching can grow your interior design business? Hear Zoe’s story of transforming from good to thriving with the right support. ...more

Transcript

April 30, 202521 min read

Meet Katie, a dynamic PODCAST host and successful entrepreneur.

Former news anchor turned leader of a multimillion-dollar design firm, Katie's passion lies in uncovering brilliance and sharing design and business secrets. Her insatiable curiosity, honed in the media spotlight, fuels enlightening conversations on her podcast, offering a platform for wisdom-seeking design enthusiasts and aspiring entrepreneurs.

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Unlock the Secret to Packaging and Pricing Your Design Services for High-End Clients

Unlock the Secret to Packaging and Pricing Your Design Services for High-End Clients

Learn to price confidently, craft premium design packages, and attract high-end clients without fear or scope creep on this episode of Success by Design. ...more

Podcast ,Education &Entrepreneurship

May 14, 20251 min read

Unlock the Secret to Packaging and Pricing Your Design Services for High-End Clients: Transcript

Unlock the Secret to Packaging and Pricing Your Design Services for High-End Clients: Transcript

Read the full transcript here! Learn to price confidently, craft premium design packages, and attract high-end clients without fear or scope creep on this episode of Success by Design. ...more

Podcast

May 14, 202523 min read

Defining Your Ideal Interior Design Client

Defining Your Ideal Interior Design Client

Discover how knowing your target market helps interior designers attract dream clients and grow a profitable, aligned business in this episode of Success by Design. ...more

Podcast ,Education &Entrepreneurship

May 07, 20251 min read

How Coaching Helped Zoe Master Pricing, Pivoting, and Hiring

How Coaching Helped Zoe Master Pricing, Pivoting, and Hiring

Curious how coaching can grow your interior design business? Hear Zoe’s story of transforming from good to thriving with the right support in this episode of Success by Design. ...more

Podcast ,Entrepreneurship

April 30, 20252 min read

Navigating Tariffs, Turmoil, and Trust for Interior Designers [The Table]

Navigating Tariffs, Turmoil, and Trust for Interior Designers [The Table]

Worried about tariffs disrupting your design business? In this powerful episode of Success by Design, top experts share actionable strategies to protect your profits, manage client expectations, and l... ...more

Podcast ,Education &Entrepreneurship

April 25, 20251 min read

Tariff Talk: Navigating the Hidden Costs Impacting Your Interior Design Clients

Tariff Talk: Navigating the Hidden Costs Impacting Your Interior Design Clients

Join Katie Decker Erickson to explore how tariffs impact your interior design business on this episode of Success by Design. ...more

Podcast ,Education &Entrepreneurship

April 18, 20251 min read

How Interior Designers Can Build Confidence and Set Boundaries

How Interior Designers Can Build Confidence and Set Boundaries

Struggling with imposter syndrome or perfectionism? In this empowering episode of Success by Design, Katie Decker Erickson shares science-backed strategies to build unshakable confidence, silence self... ...more

Podcast ,Education &Entrepreneurship

April 11, 20251 min read

How Interior Designers

Thrive (Not Just Survive!) Market Shifts

How Interior Designers Thrive (Not Just Survive!) Market Shifts

Join Katie Decker Erickson to explore strategies for interior designers to thrive in slowdowns on this episode of Success by Design. ...more

Podcast ,Education &Entrepreneurship

April 04, 20251 min read

Thrive During Economic Slowdowns- Proven Strategies & Mindset Shifts with Rebecca Hay

Thrive During Economic Slowdowns- Proven Strategies & Mindset Shifts with Rebecca Hay

Feeling the squeeze of a market slowdown? You’re not alone. Interior designers everywhere are navigating shifting client expectations, tighter budgets, and the need to be more strategic than ever. ...more

Podcast ,Highlights Industry News Trends &Entrepreneurship

March 28, 20252 min read

How Interior Designers Can Execute, Scale & Boost Profits

How Interior Designers Can Execute, Scale & Boost Profits

Learn actionable project management strategies to elevate your interior design firm and boost client satisfaction and profitability with Katie's expert tips. ...more

Podcast ,Education &Entrepreneurship

March 21, 20251 min read

The Only Woman on the Construction Site

The Only Woman on the Construction Site

Brilliant Designers! Let’s talk about the real reason your projects aren’t turning out exactly the way you envisioned—and why it’s costing you money, control, and credibility. ...more

Podcast ,Highlights Industry News Trends &Entrepreneurship

March 20, 20252 min read

Proven Strategies to Attract Dream Interior Design Clients in 2025

Proven Strategies to Attract Dream Interior Design Clients in 2025

Join me as we explore marketing strategies to attract dream clients in 2025, focusing on audience understanding, branding, and using video and email. ...more

Podcast ,Marketing

March 07, 20251 min read

Digital Marketing Strategy for Interior Designers with Jason Lockhart

Digital Marketing Strategy for Interior Designers with Jason Lockhart

In this episode of the Success by Design podcast, Jason Lockhart joins Katie to discuss the best marketing strategies—and best practices—for interior designers. ...more

Podcast ,Education Entrepreneurship &Marketing

February 28, 20254 min read

Finances & Marketing for Interior Designers in 2025 [The Table]

Finances & Marketing for Interior Designers in 2025 [The Table]

The Q1 Success by Design Table Series podcast episode—hear from interior design industry leaders what’s changing in finances, budgeting, & marketing in 2025. ...more

Podcast ,Education Industry News Entrepreneurship Finance &Marketing

February 14, 202545 min read

3 Steps to Building a Lasting Business Legacy

3 Steps to Building a Lasting Business Legacy

In this episode of the Success by Design podcast, Katie guides interior designers through 3 critical components needed to build a lasting business legacy. ...more

Podcast ,Education Entrepreneurship Management &Design

January 31, 202515 min read

Technology & Automation for Interior Design with Danny Marsh

Technology & Automation for Interior Design with Danny Marsh

In this episode of the Success by Design podcast, Danny joins Katie to shine a light on the unique technology needs of interior designers & firms. ...more

Podcast ,Education Entrepreneurship &Design

January 17, 202538 min read

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