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Design DNA: Unlock Your Firm’s True Potential

June 11, 20251 min read
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Every interior designer has a unique “genetic code”—their style, values, and creative philosophy. But are you consciously tapping into yours to truly stand out and attract your ideal clients?

In our latest Success by Design episode, we’re diving deep into how your Design DNA can fuel purposeful, profitable, and authentic growth for your practice.

Learn actionable steps to:

  • Clearly define your brand purpose

  • Connect your creativity directly to profitability

  • Scale your firm without losing your unique voice

  • Infuse your design identity into everyday operations

Remember, your business should work for you, not the other way around.

Ready to attract dream clients and elevate your practice?

For personalized guidance, book your discovery call now.

Connect with Katie Decker-Erickson

Book Your Coaching Strategy Session with Katie!

Business Coaching for Interior Designers

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Instagram

Click Here to read the full episode transcript.

This episode of Mastering the Business of Interior Design: Success by Design is brought to you in partnership with Leah Bryant Co.

interior design podcastdesign dna interior designauthentic brand growthprofitable interior design businesspurpose-driven design firminterior design brand identitydesign business coachingunique design philosophyclient attraction for interior designerssustainable interior design practices
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Meet Katie, a dynamic PODCAST host and successful entrepreneur.

Former news anchor turned leader of a multimillion-dollar design firm, Katie's passion lies in uncovering brilliance and sharing design and business secrets. Her insatiable curiosity, honed in the media spotlight, fuels enlightening conversations on her podcast, offering a platform for wisdom-seeking design enthusiasts and aspiring entrepreneurs.

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esign-dna-unlock-your-firm-s-true-potential

Design DNA: Unlock Your Firm’s True Potential

June 11, 20251 min read
Custom HTML/CSS/JAVASCRIPT

Every interior designer has a unique “genetic code”—their style, values, and creative philosophy. But are you consciously tapping into yours to truly stand out and attract your ideal clients?

In our latest Success by Design episode, we’re diving deep into how your Design DNA can fuel purposeful, profitable, and authentic growth for your practice.

Learn actionable steps to:

  • Clearly define your brand purpose

  • Connect your creativity directly to profitability

  • Scale your firm without losing your unique voice

  • Infuse your design identity into everyday operations

Remember, your business should work for you, not the other way around.

Ready to attract dream clients and elevate your practice?

For personalized guidance, book your discovery call now.

Connect with Katie Decker-Erickson

Book Your Coaching Strategy Session with Katie!

Business Coaching for Interior Designers

Facebook

Instagram

Click Here to read the full episode transcript.

This episode of Mastering the Business of Interior Design: Success by Design is brought to you in partnership with Leah Bryant Co.

interior design podcastdesign dna interior designauthentic brand growthprofitable interior design businesspurpose-driven design firminterior design brand identitydesign business coachingunique design philosophyclient attraction for interior designerssustainable interior design practices
Back to Blog

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