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Success by Design - Mastering the Business of Interior Design

Beyond-the-Blueprint-Scaling-Your-Interior-Design-Business-with-Soul

Beyond the Blueprint: Scaling Your Interior Design Business with Soul

May 28, 20251 min read
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Interior design is more than stunning blueprints, curated Pinterest boards, and beautifully staged reveals. True design excellence—and sustainable business success—begins when we move beyond surface-level planning and dive deeper into our purpose, passion, and personal values.

In the latest episode of Success by Design, we explore how you can scale your interior design business authentically, ensuring your growth aligns with your deepest values and highest aspirations. From defining your unique design ethos to streamlining systems and fostering meaningful client relationships, this episode is your guide to scaling with integrity, authenticity, and soul.

Did you know that designers who clearly integrate their personal values into their brand see increased client satisfaction and loyalty? Or that implementing thoughtful client onboarding processes can dramatically reduce stress and elevate your brand experience?

We unpack insights from recent research and real-world success stories, offering actionable strategies you can implement immediately to:

  • Clarify and integrate your core values into your brand.

  • Streamline and automate your processes for better client experiences.

  • Deepen client relationships for sustainable, referral-based growth.

  • Prioritize personal wellness and mindset, crucial to avoiding burnout and sustaining creativity.

Your business should always be working for you—not the other way around. Ready to scale your interior design firm without losing sight of your purpose?

Listen to the full episode now and discover the path to scaling your design business—with soul.

Related Episodes

Ep 58: Attracting Luxury Interior Design Clients w/ John McClain

Connect with Katie Decker-Erickson

Book Your Coaching Strategy Session with Katie!

Business Coaching for Interior Designers

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Instagram

Click Here to read the transcript.

This episode of Mastering the Business of Interior Design: Success by Design is brought to you in partnership with Leah Bryant Co.

interior designinterior design businessscaling with soul sustainable business growth for designers creative entrepreneur tipsclient relationship buildinginterior design systems and processesscaling interior design practice
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I'm your host, Katie Erickson

I’m a commercial exterior and interior designer with an MBA and nearly 20 years in the industry. When I’m not leading my coast-to-coast, multi-million dollar firm, I love sharing real talk on the business of design, blending insights from 20 years as a business professor. I keep it honest—balancing work and chasing my two girls around.

Beyond-the-Blueprint-Scaling-Your-Interior-Design-Business-with-Soul

Beyond the Blueprint: Scaling Your Interior Design Business with Soul

May 28, 20251 min read
Custom HTML/CSS/JAVASCRIPT

Interior design is more than stunning blueprints, curated Pinterest boards, and beautifully staged reveals. True design excellence—and sustainable business success—begins when we move beyond surface-level planning and dive deeper into our purpose, passion, and personal values.

In the latest episode of Success by Design, we explore how you can scale your interior design business authentically, ensuring your growth aligns with your deepest values and highest aspirations. From defining your unique design ethos to streamlining systems and fostering meaningful client relationships, this episode is your guide to scaling with integrity, authenticity, and soul.

Did you know that designers who clearly integrate their personal values into their brand see increased client satisfaction and loyalty? Or that implementing thoughtful client onboarding processes can dramatically reduce stress and elevate your brand experience?

We unpack insights from recent research and real-world success stories, offering actionable strategies you can implement immediately to:

  • Clarify and integrate your core values into your brand.

  • Streamline and automate your processes for better client experiences.

  • Deepen client relationships for sustainable, referral-based growth.

  • Prioritize personal wellness and mindset, crucial to avoiding burnout and sustaining creativity.

Your business should always be working for you—not the other way around. Ready to scale your interior design firm without losing sight of your purpose?

Listen to the full episode now and discover the path to scaling your design business—with soul.

Related Episodes

Ep 58: Attracting Luxury Interior Design Clients w/ John McClain

Connect with Katie Decker-Erickson

Book Your Coaching Strategy Session with Katie!

Business Coaching for Interior Designers

Facebook

Instagram

Click Here to read the transcript.

This episode of Mastering the Business of Interior Design: Success by Design is brought to you in partnership with Leah Bryant Co.

interior designinterior design businessscaling with soul sustainable business growth for designers creative entrepreneur tipsclient relationship buildinginterior design systems and processesscaling interior design practice
Back to Blog

Interested In Sponsoring The Podcast?

Beyond-the-Blueprint-Scaling-Your-Interior-Design-Business-with-Soul

Beyond the Blueprint: Scaling Your Interior Design Business with Soul

May 28, 20251 min read
Custom HTML/CSS/JAVASCRIPT

Interior design is more than stunning blueprints, curated Pinterest boards, and beautifully staged reveals. True design excellence—and sustainable business success—begins when we move beyond surface-level planning and dive deeper into our purpose, passion, and personal values.

In the latest episode of Success by Design, we explore how you can scale your interior design business authentically, ensuring your growth aligns with your deepest values and highest aspirations. From defining your unique design ethos to streamlining systems and fostering meaningful client relationships, this episode is your guide to scaling with integrity, authenticity, and soul.

Did you know that designers who clearly integrate their personal values into their brand see increased client satisfaction and loyalty? Or that implementing thoughtful client onboarding processes can dramatically reduce stress and elevate your brand experience?

We unpack insights from recent research and real-world success stories, offering actionable strategies you can implement immediately to:

  • Clarify and integrate your core values into your brand.

  • Streamline and automate your processes for better client experiences.

  • Deepen client relationships for sustainable, referral-based growth.

  • Prioritize personal wellness and mindset, crucial to avoiding burnout and sustaining creativity.

Your business should always be working for you—not the other way around. Ready to scale your interior design firm without losing sight of your purpose?

Listen to the full episode now and discover the path to scaling your design business—with soul.

Related Episodes

Ep 58: Attracting Luxury Interior Design Clients w/ John McClain

Connect with Katie Decker-Erickson

Book Your Coaching Strategy Session with Katie!

Business Coaching for Interior Designers

Facebook

Instagram

Click Here to read the transcript.

This episode of Mastering the Business of Interior Design: Success by Design is brought to you in partnership with Leah Bryant Co.

interior designinterior design businessscaling with soul sustainable business growth for designers creative entrepreneur tipsclient relationship buildinginterior design systems and processesscaling interior design practice
Back to Blog

insightful conversations & super RELATABLE!

Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.

Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!

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insightful conversations & super RELATABLE!

Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.

Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!

Why Don't you leave us a Review too?

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