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Attracting Luxury Interior Design Clients with John McClain

May 21, 20251 min read
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Ever wondered how to attract seven-figure interior design clients? In thise pisode, I sit down with the talented John McClain, known for mastering high-value, luxury projects. This conversation is packed with insights you won’t want to miss!

John reveals how he evolved from accepting “anyone with a heartbeat and a checkbook” to becoming a sought-after designer in the luxury market. It’s about aligning your core values with client expectations—and why taking calculated risks is crucial.

Curious about John’s “Two Truths and a Lie”—did he write for Fashion Police, fire a client over her wardrobe, or leave design school to immediately work with an A-list celebrity? Tune in to find out!

If you’re ready to elevate your brand and transform your client relationships through intuition and authenticity, this episode is for you.

Listen to the full episode now.

Connect with John McClain

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Connect with Katie Decker-Erickson

Book Your Coaching Strategy Session with Katie!

Business Coaching for Interior Designers

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Click Here to read the full episode transcript.

This episode of Mastering the Business of Interior Design: Success by Design is brought to you in partnership with Leah Bryant Co.

interior designhow to attract luxury clientsmarketing for interior designersstanding out in design industryideal client for designersdesign business growth strategies,podcast advice for designersbreaking into luxury interior design
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I'm your host, Katie Erickson

I’m a commercial exterior and interior designer with an MBA and nearly 20 years in the industry. When I’m not leading my coast-to-coast, multi-million dollar firm, I love sharing real talk on the business of design, blending insights from 20 years as a business professor. I keep it honest—balancing work and chasing my two girls around.

attracting-luxury-interior-design-clients-john-mcclain

Attracting Luxury Interior Design Clients with John McClain

May 21, 20251 min read
Custom HTML/CSS/JAVASCRIPT

Ever wondered how to attract seven-figure interior design clients? In thise pisode, I sit down with the talented John McClain, known for mastering high-value, luxury projects. This conversation is packed with insights you won’t want to miss!

John reveals how he evolved from accepting “anyone with a heartbeat and a checkbook” to becoming a sought-after designer in the luxury market. It’s about aligning your core values with client expectations—and why taking calculated risks is crucial.

Curious about John’s “Two Truths and a Lie”—did he write for Fashion Police, fire a client over her wardrobe, or leave design school to immediately work with an A-list celebrity? Tune in to find out!

If you’re ready to elevate your brand and transform your client relationships through intuition and authenticity, this episode is for you.

Listen to the full episode now.

Connect with John McClain

Instagram

Podcast

Website

Connect with Katie Decker-Erickson

Book Your Coaching Strategy Session with Katie!

Business Coaching for Interior Designers

Facebook

Instagram

Click Here to read the full episode transcript.

This episode of Mastering the Business of Interior Design: Success by Design is brought to you in partnership with Leah Bryant Co.

interior designhow to attract luxury clientsmarketing for interior designersstanding out in design industryideal client for designersdesign business growth strategies,podcast advice for designersbreaking into luxury interior design
Back to Blog

Interested In Sponsoring The Podcast?

attracting-luxury-interior-design-clients-john-mcclain

Attracting Luxury Interior Design Clients with John McClain

May 21, 20251 min read
Custom HTML/CSS/JAVASCRIPT

Ever wondered how to attract seven-figure interior design clients? In thise pisode, I sit down with the talented John McClain, known for mastering high-value, luxury projects. This conversation is packed with insights you won’t want to miss!

John reveals how he evolved from accepting “anyone with a heartbeat and a checkbook” to becoming a sought-after designer in the luxury market. It’s about aligning your core values with client expectations—and why taking calculated risks is crucial.

Curious about John’s “Two Truths and a Lie”—did he write for Fashion Police, fire a client over her wardrobe, or leave design school to immediately work with an A-list celebrity? Tune in to find out!

If you’re ready to elevate your brand and transform your client relationships through intuition and authenticity, this episode is for you.

Listen to the full episode now.

Connect with John McClain

Instagram

Podcast

Website

Connect with Katie Decker-Erickson

Book Your Coaching Strategy Session with Katie!

Business Coaching for Interior Designers

Facebook

Instagram

Click Here to read the full episode transcript.

This episode of Mastering the Business of Interior Design: Success by Design is brought to you in partnership with Leah Bryant Co.

interior designhow to attract luxury clientsmarketing for interior designersstanding out in design industryideal client for designersdesign business growth strategies,podcast advice for designersbreaking into luxury interior design
Back to Blog

insightful conversations & super RELATABLE!

Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.

Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!

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insightful conversations & super RELATABLE!

Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.

Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!

Why Don't you leave us a Review too?

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