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Success by Design - Mastering the Business of Interior Design
How Coaching Helped Zoe Master Pricing, Pivoting, and Hiring
Are you an interior designer wondering if coaching is right for you? Curious about taking your business from good to great—or perhaps from zero to thriving? Join Katie as she welcomes one of her coaching clients, Zoe Browne, to the podcast. Zoe’s journey is an inspiring example of how transformative the right support can be, even if your business isn't struggling but simply ready for more.
In this juicy conversation, you’ll discover:
Why Coaching Isn't Just for Struggling Businesses: Zoe shares how coaching was instrumental even though her business wasn't in trouble—just ready for growth.
How Zoe Transitioned from Color Consultant to Full-Service Interior Designer: Hear the candid behind-the-scenes insights about making big business pivots without overwhelm.
The Biggest Aha Moments: Learn the unexpected business necessities Zoe discovered (and why you'll want to handle these ASAP).
Pricing Mindset Shift: Why undervaluing your services is the fastest route to burnout—and how Zoe learned to price herself confidently.
Building Your Tribe: Katie and Zoe discuss the surprising warmth and collaborative spirit within the interior design industry and why building genuine relationships is a game changer.
Hiring Without Fear: Why your first hire doesn’t need to be full-time, and how to find talented help without financial anxiety.
BONUS: Zoe opens up about the emotional side of entrepreneurship, highlighting the compassion and grounding reality checks coaching provides.
If you're ready for real talk about scaling, pricing, and creating a design business that truly serves you—not the other way around—this episode is a must-listen.
Tune in now and get inspired to take your interior design business to the next level!
Connect with Zoe Browne
Connect with Katie Decker-Erickson
Book Your Coaching Strategy Session with Katie!
Business Coaching for Interior Designers
Click Here to read the full episode transcript.
This episode of Mastering the Business of Interior Design: Success by Design is brought to you in partnership with Leah Bryant Co.
I'm your host, Katie Erickson
I’m a commercial exterior and interior designer with an MBA and nearly 20 years in the industry. When I’m not leading my coast-to-coast, multi-million dollar firm, I love sharing real talk on the business of design, blending insights from 20 years as a business professor. I keep it honest—balancing work and chasing my two girls around.
How Coaching Helped Zoe Master Pricing, Pivoting, and Hiring
Are you an interior designer wondering if coaching is right for you? Curious about taking your business from good to great—or perhaps from zero to thriving? Join Katie as she welcomes one of her coaching clients, Zoe Browne, to the podcast. Zoe’s journey is an inspiring example of how transformative the right support can be, even if your business isn't struggling but simply ready for more.
In this juicy conversation, you’ll discover:
Why Coaching Isn't Just for Struggling Businesses: Zoe shares how coaching was instrumental even though her business wasn't in trouble—just ready for growth.
How Zoe Transitioned from Color Consultant to Full-Service Interior Designer: Hear the candid behind-the-scenes insights about making big business pivots without overwhelm.
The Biggest Aha Moments: Learn the unexpected business necessities Zoe discovered (and why you'll want to handle these ASAP).
Pricing Mindset Shift: Why undervaluing your services is the fastest route to burnout—and how Zoe learned to price herself confidently.
Building Your Tribe: Katie and Zoe discuss the surprising warmth and collaborative spirit within the interior design industry and why building genuine relationships is a game changer.
Hiring Without Fear: Why your first hire doesn’t need to be full-time, and how to find talented help without financial anxiety.
BONUS: Zoe opens up about the emotional side of entrepreneurship, highlighting the compassion and grounding reality checks coaching provides.
If you're ready for real talk about scaling, pricing, and creating a design business that truly serves you—not the other way around—this episode is a must-listen.
Tune in now and get inspired to take your interior design business to the next level!
Connect with Zoe Browne
Connect with Katie Decker-Erickson
Book Your Coaching Strategy Session with Katie!
Business Coaching for Interior Designers
Click Here to read the full episode transcript.
This episode of Mastering the Business of Interior Design: Success by Design is brought to you in partnership with Leah Bryant Co.
Interested In Sponsoring The Podcast?
How Coaching Helped Zoe Master Pricing, Pivoting, and Hiring
Are you an interior designer wondering if coaching is right for you? Curious about taking your business from good to great—or perhaps from zero to thriving? Join Katie as she welcomes one of her coaching clients, Zoe Browne, to the podcast. Zoe’s journey is an inspiring example of how transformative the right support can be, even if your business isn't struggling but simply ready for more.
In this juicy conversation, you’ll discover:
Why Coaching Isn't Just for Struggling Businesses: Zoe shares how coaching was instrumental even though her business wasn't in trouble—just ready for growth.
How Zoe Transitioned from Color Consultant to Full-Service Interior Designer: Hear the candid behind-the-scenes insights about making big business pivots without overwhelm.
The Biggest Aha Moments: Learn the unexpected business necessities Zoe discovered (and why you'll want to handle these ASAP).
Pricing Mindset Shift: Why undervaluing your services is the fastest route to burnout—and how Zoe learned to price herself confidently.
Building Your Tribe: Katie and Zoe discuss the surprising warmth and collaborative spirit within the interior design industry and why building genuine relationships is a game changer.
Hiring Without Fear: Why your first hire doesn’t need to be full-time, and how to find talented help without financial anxiety.
BONUS: Zoe opens up about the emotional side of entrepreneurship, highlighting the compassion and grounding reality checks coaching provides.
If you're ready for real talk about scaling, pricing, and creating a design business that truly serves you—not the other way around—this episode is a must-listen.
Tune in now and get inspired to take your interior design business to the next level!
Connect with Zoe Browne
Connect with Katie Decker-Erickson
Book Your Coaching Strategy Session with Katie!
Business Coaching for Interior Designers
Click Here to read the full episode transcript.
This episode of Mastering the Business of Interior Design: Success by Design is brought to you in partnership with Leah Bryant Co.
insightful conversations & super RELATABLE!
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.
Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!
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Listener Reviews
insightful conversations & super RELATABLE!
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.
Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!
Why Don't you leave us a Review too?
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