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Success by Design - Mastering the Business of Interior Design
The Business Decisions I Wish More Interior Designers Made Sooner
When was the last time you made a business decision before you absolutely had to?
Most owners are excellent at responding to immediate problems. They solve client issues, manage deadlines, and keep projects moving. But the businesses that continue growing for years aren't built solely on reaction—they're built on preparation.
In this week's episode of Success by Design, I explore six strategic decisions every interior designer should make before circumstances force them to. From protecting your intellectual property and reducing client concentration to documenting institutional knowledge and building a stronger portfolio strategy, these decisions quietly strengthen your business long before they're ever tested.
If your goal is to build a design firm that's resilient, profitable, and capable of supporting the life you want, this conversation will help you start thinking beyond today's to-do list and toward tomorrow's opportunities.
I'm your host, Katie Erickson
I’m an interior designer with an MBA and nearly 20 years in the industry. When I’m not leading my coast-to-coast, multi-million dollar firm, I love sharing real talk on the business of design, blending insights from 20 years as a business professor. I keep it honest—balancing work and chasing my two girls around.
The Business Decisions I Wish More Interior Designers Made Sooner
When was the last time you made a business decision before you absolutely had to?
Most owners are excellent at responding to immediate problems. They solve client issues, manage deadlines, and keep projects moving. But the businesses that continue growing for years aren't built solely on reaction—they're built on preparation.
In this week's episode of Success by Design, I explore six strategic decisions every interior designer should make before circumstances force them to. From protecting your intellectual property and reducing client concentration to documenting institutional knowledge and building a stronger portfolio strategy, these decisions quietly strengthen your business long before they're ever tested.
If your goal is to build a design firm that's resilient, profitable, and capable of supporting the life you want, this conversation will help you start thinking beyond today's to-do list and toward tomorrow's opportunities.
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The Business Decisions I Wish More Interior Designers Made Sooner
When was the last time you made a business decision before you absolutely had to?
Most owners are excellent at responding to immediate problems. They solve client issues, manage deadlines, and keep projects moving. But the businesses that continue growing for years aren't built solely on reaction—they're built on preparation.
In this week's episode of Success by Design, I explore six strategic decisions every interior designer should make before circumstances force them to. From protecting your intellectual property and reducing client concentration to documenting institutional knowledge and building a stronger portfolio strategy, these decisions quietly strengthen your business long before they're ever tested.
If your goal is to build a design firm that's resilient, profitable, and capable of supporting the life you want, this conversation will help you start thinking beyond today's to-do list and toward tomorrow's opportunities.
Already running a high 6- or 7-figure design firm? Learn how Katie’s executive coaching helps top interior designers refine their operations, elevate their brand, and scale sustainably.
insightful conversations & super RELATABLE!
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.
Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!
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Listener Reviews
insightful conversations & super RELATABLE!
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.
Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!
Why Don't you leave us a Review too?
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