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Welcome to

Success by Design - Mastering the Business of Interior Design

The real reason your interior design business feels stuck isn’t more clients or pricing—it’s the decisions you’re avoiding. Learn how shifting from emotional reactions to CEO-level thinking can help you scale, increase profit, and stop repeating the same problems.

The Decision That Will Either Grow or Stall Your Business This Year

May 20, 20261 min read

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There’s one decision that will determine whether your business actually grows this year… or stays exactly where it is.

And it’s not more clients.
It’s not better pricing.
It’s not working harder.

It’s this:

Are you willing to look at your business as data… instead of something personal?

Because here’s what I see all the time—designers finish a project, feel relieved, and move on.

But when you skip looking at what actually happened…
where you lost time
where you lost profit
where your process broke

you don’t move forward.

You repeat it.

That’s the difference between staying stuck and actually scaling.

In this episode of Success by Design, I break down the exact shift from emotional designer to CEO—and how something as simple as a post-project debrief can completely change how your business grows.

If you’ve ever felt like you’re working hard but still running into the same problems…

this episode is going to hit.

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Katie Decker-Erickson host of Success By Design Podcast

I'm your host, Katie Erickson

I’m an interior designer with an MBA and nearly 20 years in the industry. When I’m not leading my coast-to-coast, multi-million dollar firm, I love sharing real talk on the business of design, blending insights from 20 years as a business professor. I keep it honest—balancing work and chasing my two girls around.

The real reason your interior design business feels stuck isn’t more clients or pricing—it’s the decisions you’re avoiding. Learn how shifting from emotional reactions to CEO-level thinking can help you scale, increase profit, and stop repeating the same problems.

The Decision That Will Either Grow or Stall Your Business This Year

May 20, 20261 min read

Custom HTML/CSS/JAVASCRIPT

There’s one decision that will determine whether your business actually grows this year… or stays exactly where it is.

And it’s not more clients.
It’s not better pricing.
It’s not working harder.

It’s this:

Are you willing to look at your business as data… instead of something personal?

Because here’s what I see all the time—designers finish a project, feel relieved, and move on.

But when you skip looking at what actually happened…
where you lost time
where you lost profit
where your process broke

you don’t move forward.

You repeat it.

That’s the difference between staying stuck and actually scaling.

In this episode of Success by Design, I break down the exact shift from emotional designer to CEO—and how something as simple as a post-project debrief can completely change how your business grows.

If you’ve ever felt like you’re working hard but still running into the same problems…

this episode is going to hit.

Back to Blog

Interested In Sponsoring The Podcast?

The real reason your interior design business feels stuck isn’t more clients or pricing—it’s the decisions you’re avoiding. Learn how shifting from emotional reactions to CEO-level thinking can help you scale, increase profit, and stop repeating the same problems.

The Decision That Will Either Grow or Stall Your Business This Year

May 20, 20261 min read

Custom HTML/CSS/JAVASCRIPT

There’s one decision that will determine whether your business actually grows this year… or stays exactly where it is.

And it’s not more clients.
It’s not better pricing.
It’s not working harder.

It’s this:

Are you willing to look at your business as data… instead of something personal?

Because here’s what I see all the time—designers finish a project, feel relieved, and move on.

But when you skip looking at what actually happened…
where you lost time
where you lost profit
where your process broke

you don’t move forward.

You repeat it.

That’s the difference between staying stuck and actually scaling.

In this episode of Success by Design, I break down the exact shift from emotional designer to CEO—and how something as simple as a post-project debrief can completely change how your business grows.

If you’ve ever felt like you’re working hard but still running into the same problems…

this episode is going to hit.

Back to Blog

Already running a high 6- or 7-figure design firm? Learn how Katie’s executive coaching helps top interior designers refine their operations, elevate their brand, and scale sustainably.

Business Coach and Mentor for Interior Designers Katie Decker Erickson
Katie Decker-Erickson host of Success By Design Podcast

insightful conversations & super RELATABLE!

Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.

Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!

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Listener Reviews

insightful conversations & super RELATABLE!

Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.

Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!

Why Don't you leave us a Review too?

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