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Success by Design - Mastering the Business of Interior Design

How to Turn Consultations Into Paid Opportunities: Transcript

How to Turn Consultations Into Paid Opportunities: Transcript

Discover how to elevate your interior design business with paid consultations. Learn the strategy to turn every project into profit! ...more

Transcript

August 20, 202511 min read

Design Heals: The Secret Sauce Top Designers Are Using to Charge More: Transcript

Design Heals: The Secret Sauce Top Designers Are Using to Charge More: Transcript

What every designer needs to know about neuroaesthetics, biophilia, and charging what you’re worth. ...more

Transcript

August 13, 202528 min read

Vegas Market 2025: Bold Interior Design Trends and Statement Décor: Transcript

Vegas Market 2025: Bold Interior Design Trends and Statement Décor: Transcript

Dive into Vegas Market 2025 with Katie & Di! Explore bold interior design trends, statement décor, and expert tips for designers in this episode. ...more

Transcript

August 06, 202522 min read

Interior Design Business Strategy That Works in a Downturn [The Table]: Transcript

Interior Design Business Strategy That Works in a Downturn [The Table]: Transcript

Smart strategies for interior designers to grow, market, and stay profitable—even during economic uncertainty. Data-driven, not dramatic. ...more

Transcript

July 30, 202544 min read

7 Strategies to Attract Interior Design Clients Without Spending a Dime: Transcript

7 Strategies to Attract Interior Design Clients Without Spending a Dime: Transcript

Discover 7 zero-cost strategies to attract interior design clients with clarity, confidence, and a mindset that actually works. ...more

Transcript

July 23, 202511 min read

Interior Design Business Tips to Thrive During Slowdowns: Transcript

Interior Design Business Tips to Thrive During Slowdowns: Transcript

Discover smart strategies interior designers can use to stay visible, profitable, and prepared during economic slowdowns ...more

Transcript

July 16, 20259 min read

Wondering If Coaching Is Worth It? Rachel Says Yes—Here’s Why: Transcript

Wondering If Coaching Is Worth It? Rachel Says Yes—Here’s Why: Transcript

Discover Rachel Ogburn’s inspiring shift from real estate to interior design. Learn her secrets to building clarity, courage, and confidence to succeed. ...more

Transcript

July 09, 202524 min read

Designers, Step Away! How Strategic Breaks Unlock Your Full Potential: Transcript

Designers, Step Away! How Strategic Breaks Unlock Your Full Potential: Transcript

Discover why strategic rest, delegation, and time away can fuel creativity and long-term success for interior designers at every business level. ...more

Transcript

July 02, 202513 min read

Know Your Numbers: Cash Flow, Taxes & Accounting for Interior Designers: Transcript

Know Your Numbers: Cash Flow, Taxes & Accounting for Interior Designers: Transcript

Discover why financial clarity, cash flow systems, and sales tax strategy are essential to growing a profitable interior design business. ...more

Transcript

June 25, 202517 min read

Inside Out Interiors: Core Strategies for Designers - Transcript

Inside Out Interiors: Core Strategies for Designers - Transcript

Discover how mindset, purpose, and systems can transform your interior design business from the inside out. Build a firm that works for you. ...more

Transcript

June 18, 202518 min read

Design DNA: Unlock Your Firm’s True Potential: Transcript

Design DNA: Unlock Your Firm’s True Potential: Transcript

Discover how to define your design DNA, attract ideal clients, and grow your interior design business authentically with Katie’s expert tips. ...more

Transcript

June 11, 202511 min read

Building a Future-Proof Interior Design Business: Transcript

Building a Future-Proof Interior Design Business: Transcript

Katie Decker-Erickson shares strategies to future-proof your interior design business with creative depth, tech trends, and actionable steps! ...more

Transcript

June 04, 202513 min read

Back to Home
Katie Decker-Erickson host of Success By Design Podcast

I'm your host, Katie Erickson

I’m a commercial exterior and interior designer with an MBA and nearly 20 years in the industry. When I’m not leading my coast-to-coast, multi-million dollar firm, I love sharing real talk on the business of design, blending insights from 20 years as a business professor. I keep it honest—balancing work and chasing my two girls around.

How to Turn Consultations Into Paid Opportunities: Transcript

How to Turn Consultations Into Paid Opportunities: Transcript

Discover how to elevate your interior design business with paid consultations. Learn the strategy to turn every project into profit! ...more

Transcript

August 20, 202511 min read

Design Heals: The Secret Sauce Top Designers Are Using to Charge More: Transcript

Design Heals: The Secret Sauce Top Designers Are Using to Charge More: Transcript

What every designer needs to know about neuroaesthetics, biophilia, and charging what you’re worth. ...more

Transcript

August 13, 202528 min read

Vegas Market 2025: Bold Interior Design Trends and Statement Décor: Transcript

Vegas Market 2025: Bold Interior Design Trends and Statement Décor: Transcript

Dive into Vegas Market 2025 with Katie & Di! Explore bold interior design trends, statement décor, and expert tips for designers in this episode. ...more

Transcript

August 06, 202522 min read

Interior Design Business Strategy That Works in a Downturn [The Table]: Transcript

Interior Design Business Strategy That Works in a Downturn [The Table]: Transcript

Smart strategies for interior designers to grow, market, and stay profitable—even during economic uncertainty. Data-driven, not dramatic. ...more

Transcript

July 30, 202544 min read

7 Strategies to Attract Interior Design Clients Without Spending a Dime: Transcript

7 Strategies to Attract Interior Design Clients Without Spending a Dime: Transcript

Discover 7 zero-cost strategies to attract interior design clients with clarity, confidence, and a mindset that actually works. ...more

Transcript

July 23, 202511 min read

Back to Home

Interested In Sponsoring The Podcast?

How to Turn Consultations Into Paid Opportunities: Transcript

How to Turn Consultations Into Paid Opportunities: Transcript

Discover how to elevate your interior design business with paid consultations. Learn the strategy to turn every project into profit! ...more

Transcript

August 20, 202511 min read

Design Heals: The Secret Sauce Top Designers Are Using to Charge More: Transcript

Design Heals: The Secret Sauce Top Designers Are Using to Charge More: Transcript

What every designer needs to know about neuroaesthetics, biophilia, and charging what you’re worth. ...more

Transcript

August 13, 202528 min read

Vegas Market 2025: Bold Interior Design Trends and Statement Décor: Transcript

Vegas Market 2025: Bold Interior Design Trends and Statement Décor: Transcript

Dive into Vegas Market 2025 with Katie & Di! Explore bold interior design trends, statement décor, and expert tips for designers in this episode. ...more

Transcript

August 06, 202522 min read

Interior Design Business Strategy That Works in a Downturn [The Table]: Transcript

Interior Design Business Strategy That Works in a Downturn [The Table]: Transcript

Smart strategies for interior designers to grow, market, and stay profitable—even during economic uncertainty. Data-driven, not dramatic. ...more

Transcript

July 30, 202544 min read

7 Strategies to Attract Interior Design Clients Without Spending a Dime: Transcript

7 Strategies to Attract Interior Design Clients Without Spending a Dime: Transcript

Discover 7 zero-cost strategies to attract interior design clients with clarity, confidence, and a mindset that actually works. ...more

Transcript

July 23, 202511 min read

Interior Design Business Tips to Thrive During Slowdowns: Transcript

Interior Design Business Tips to Thrive During Slowdowns: Transcript

Discover smart strategies interior designers can use to stay visible, profitable, and prepared during economic slowdowns ...more

Transcript

July 16, 20259 min read

Wondering If Coaching Is Worth It? Rachel Says Yes—Here’s Why: Transcript

Wondering If Coaching Is Worth It? Rachel Says Yes—Here’s Why: Transcript

Discover Rachel Ogburn’s inspiring shift from real estate to interior design. Learn her secrets to building clarity, courage, and confidence to succeed. ...more

Transcript

July 09, 202524 min read

Designers, Step Away! How Strategic Breaks Unlock Your Full Potential: Transcript

Designers, Step Away! How Strategic Breaks Unlock Your Full Potential: Transcript

Discover why strategic rest, delegation, and time away can fuel creativity and long-term success for interior designers at every business level. ...more

Transcript

July 02, 202513 min read

Know Your Numbers: Cash Flow, Taxes & Accounting for Interior Designers: Transcript

Know Your Numbers: Cash Flow, Taxes & Accounting for Interior Designers: Transcript

Discover why financial clarity, cash flow systems, and sales tax strategy are essential to growing a profitable interior design business. ...more

Transcript

June 25, 202517 min read

Inside Out Interiors: Core Strategies for Designers - Transcript

Inside Out Interiors: Core Strategies for Designers - Transcript

Discover how mindset, purpose, and systems can transform your interior design business from the inside out. Build a firm that works for you. ...more

Transcript

June 18, 202518 min read

Design DNA: Unlock Your Firm’s True Potential: Transcript

Design DNA: Unlock Your Firm’s True Potential: Transcript

Discover how to define your design DNA, attract ideal clients, and grow your interior design business authentically with Katie’s expert tips. ...more

Transcript

June 11, 202511 min read

Building a Future-Proof Interior Design Business: Transcript

Building a Future-Proof Interior Design Business: Transcript

Katie Decker-Erickson shares strategies to future-proof your interior design business with creative depth, tech trends, and actionable steps! ...more

Transcript

June 04, 202513 min read

Beyond the Blueprint: Scaling Your Interior Design Business with Soul: Transcript

Beyond the Blueprint: Scaling Your Interior Design Business with Soul: Transcript

Scale your interior design business with authenticity, sustainable systems, and strong client relationships—without burnout, with Katie Decker-Erickson. ...more

Transcript

May 28, 202514 min read

Attracting Luxury Interior Design Clients with John McClain: TRANSCRIPT

Attracting Luxury Interior Design Clients with John McClain: TRANSCRIPT

Want to attract seven-figure design clients? John McClain shares how authenticity, aligned values, and bold moves helped him thrive in the luxury market—plus a fun round of “Two Truths and a Lie” you ... ...more

Transcript

May 21, 202547 min read

Unlock the Secret to Packaging and Pricing Your Design Services for High-End Clients: Transcript

Unlock the Secret to Packaging and Pricing Your Design Services for High-End Clients: Transcript

Read the full transcript here! Learn to price confidently, craft premium design packages, and attract high-end clients without fear or scope creep on this episode of Success by Design. ...more

Transcript

May 14, 202523 min read

Defining Your Ideal Interior Design Client: Transcript

Defining Your Ideal Interior Design Client: Transcript

Discover how knowing your target market helps interior designers attract dream clients and grow a profitable, aligned business. ...more

Transcript

May 07, 202515 min read

Back to Home
Katie Decker-Erickson host of Success By Design Podcast

insightful conversations & super RELATABLE!

Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.

Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!

Why Don't you leave us a Review too?

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Listener Reviews

insightful conversations & super RELATABLE!

Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.

Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!

Why Don't you leave us a Review too?

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