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Attracting Luxury Interior Design Clients with John McClain

May 21, 20251 min read
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Ever wondered how to attract seven-figure interior design clients? In thise pisode, I sit down with the talented John McClain, known for mastering high-value, luxury projects. This conversation is packed with insights you won’t want to miss!

John reveals how he evolved from accepting “anyone with a heartbeat and a checkbook” to becoming a sought-after designer in the luxury market. It’s about aligning your core values with client expectations—and why taking calculated risks is crucial.

Curious about John’s “Two Truths and a Lie”—did he write for Fashion Police, fire a client over her wardrobe, or leave design school to immediately work with an A-list celebrity? Tune in to find out!

If you’re ready to elevate your brand and transform your client relationships through intuition and authenticity, this episode is for you.

Listen to the full episode now.

Connect with John McClain

Instagram

Podcast

Website

Connect with Katie Decker-Erickson

Book Your Coaching Strategy Session with Katie!

Business Coaching for Interior Designers

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Instagram

Click Here to read the full episode transcript.

This episode of Mastering the Business of Interior Design: Success by Design is brought to you in partnership with Leah Bryant Co.

interior designhow to attract luxury clientsmarketing for interior designersstanding out in design industryideal client for designersdesign business growth strategies,podcast advice for designersbreaking into luxury interior design
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Meet Your Coach Katie, a dynamic PODCAST host and successful entrepreneur.

Former news anchor turned leader of a multimillion-dollar design firm, Katie's passion lies in uncovering brilliance and sharing design and business secrets. Her insatiable curiosity, honed in the media spotlight, fuels enlightening conversations on her podcast, offering a platform for wisdom-seeking design enthusiasts and aspiring entrepreneurs.

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attracting-luxury-interior-design-clients-john-mcclain

Attracting Luxury Interior Design Clients with John McClain

May 21, 20251 min read
Custom HTML/CSS/JAVASCRIPT

Ever wondered how to attract seven-figure interior design clients? In thise pisode, I sit down with the talented John McClain, known for mastering high-value, luxury projects. This conversation is packed with insights you won’t want to miss!

John reveals how he evolved from accepting “anyone with a heartbeat and a checkbook” to becoming a sought-after designer in the luxury market. It’s about aligning your core values with client expectations—and why taking calculated risks is crucial.

Curious about John’s “Two Truths and a Lie”—did he write for Fashion Police, fire a client over her wardrobe, or leave design school to immediately work with an A-list celebrity? Tune in to find out!

If you’re ready to elevate your brand and transform your client relationships through intuition and authenticity, this episode is for you.

Listen to the full episode now.

Connect with John McClain

Instagram

Podcast

Website

Connect with Katie Decker-Erickson

Book Your Coaching Strategy Session with Katie!

Business Coaching for Interior Designers

Facebook

Instagram

Click Here to read the full episode transcript.

This episode of Mastering the Business of Interior Design: Success by Design is brought to you in partnership with Leah Bryant Co.

interior designhow to attract luxury clientsmarketing for interior designersstanding out in design industryideal client for designersdesign business growth strategies,podcast advice for designersbreaking into luxury interior design
Back to Blog

Where TO next?

Check Out The Podcast

Whether you’re a budding designer or a savvy entrepreneur, this webcast is your go-to source for inspiration, insights, and a dash of lively conversation. Tune in and let your imagination, business and life take flight!

WATCH NOW:

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