If you’ve ever said, “I gave a discount just to keep the client happy,” this episode of Success by Design is for you.

In this week’s Projects to Profit series, I'm pulling back the curtain on one of the most common traps interior designers fall into: discounting. What feels like a quick win for keeping a client can actually harm your profit margins, dilute your brand, and erode your confidence as a designer.

Inside the episode, you’ll hear:

• Why discounting creates harder—not happier—clients

• The math behind why “just 10% off” can wipe out a third of your profits

• How luxury brands protect their value (and how you can too)

• Smarter ways to reward repeat clients and referrals—without lowering your fees

And of course, our signature game of Two Truths and a Lie makes an appearance. (Spoiler: repeat clients don’t need discounts… they need recognition.)

If you’ve ever struggled with people-pleasing, second-guessing your rates, or feeling nervous about saying “no” when a client asks for a deal, this episode will feel like a breath of fresh air—and a profit boost for your design business.

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Click Here to read the full episode transcript.

This episode of Mastering the Business of Interior Design: Success by Design is brought to you in partnership with Leah Bryant Co.